All posts by keval

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned […]

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Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises. SMEs have their own set […]

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So, what does 2018 have in store for digital marketing? Go Mobile Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for searches. Mobile phones have been the most popular devices for internet searches for the past 3 years. Taking these factors into account, Google is […]

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A restaurant is a booming business, and it can give you more business when it is marketed implementing innovative marketing strategies – Digital Marketing. Restaurant and digital marketing? Sounds surprising? You must be wondering how implementing digital marketing can help your restaurant business grow. Gone are the days where businesses used traditional marketing techniques in […]

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The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc. all had a go at it. However, it is seen that people are not willing […]

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Measuring the Return on Investment (ROI), ie the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyesballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes. Within a company, the marketing department is […]

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Having good marketing and product skills is necessary for the ceaseless growth of a startup. Undoubtedly, going to the fail, middle, and success are three usual phrases of life where you get pretty important lessons on how things work to avoid the failures. Keep an eye to such lessons and apply them to get the […]

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With the escalating development in technology, there are various options available by which an individual or organization can explore the local surroundings. There is need of digital presence in the cutthroat competition for maintaining the credibility and authenticity. Social media advertising entails the interdisciplinary and cross-functional perceptions that make use of social media for accomplishment […]

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Business marketing should now be dubbed as digital marketing such that is the role digital marketing plays in business marketing. There are various ways to market businesses but the main way to market businesses now is through digital channels. Can a business be marketed exclusively using digital marketing? And what can be the most useful […]

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In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social […]

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Digital marketing consists of a lot of strategies. In fact, it’s a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new […]

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Digital marketing is a generic term that refers to the use of a wide range of digital channels including website, email, social media, mobile etc to promote a brand or business. It is about embracing new technologies and integrating these new techniques with the more traditional approaches to effectively market your company to the right […]

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Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on! As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate […]

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It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search […]

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Digital marketing in context There are 1.5 billion internet users worldwide, and in the UK alone over 884 million minutes are spent online. Internet sales account for £ 36 billion per year – Brits spend £ 71 per month on average on online goods and services (reference: see below). It is obvious that a digital […]

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When you are right at the crossroads of your life wondering which path to take to build your career and your life, you really need to consider all the available options before you make a decision. Choosing a career path is not as simple as ordering your meal on Swiggy or booking a movie ticket […]

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