Digital Marketing Trend to Become More Humane

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned the marketing ethics, while the customers rejoice with better user experience and informative content.

Once upon a time, meta tags, keywords, and optimized images defined responsive web designing. A good content together with keywords, hashtags, and links were the parts of search engine optimization (SEO) or social media marketing (SMM) strategies. But now, SEO and SMM are no longer restricted to those elements as Google is changing its search algorithm, and Facebook using different strategies on form feeds to fetch what is more useful to the user.

Time for user-friendly, ethical ways

Brands using unethical ways to get more likes for their promotional posts may lose their sites in black holes. You are in a safer zone if you use ethical ways to promote content that brings better experience for the user. But if you are using shady ways, then it is time to consider some of the tips mentioned in this article.

Social media to redefine organic searches

Facebook has recently planned to include a dislike button to help users express displeasure over news or promotional content. This may give different messages to many, but the Social Media Giant is clear in its way to pull quality content in the search and eliminate junk posts. Ditching hardcore promotional posts and promoting useful posts with great content improves user experience and gives your business a much-needed breather.

In case you are reusing promotional content on Facebook, it’s better to use unique content for every post. It is because in future such posts may not appear in News and Feeds section.

Structured Tweets to trend

Google is not interested in hardcore SEO results, as it wants to see more humane experience in the search results. It may incline more on Facebook and Twitter social media results optimized with images, links, hashtags, and great content that delivers value. With such interesting things happening in social media, digital media interactive marketing creates yet another milestone with brands taking to meaningful and humane ways to reach users.

Google reaches out

Regularly working on your Google+ posts to link Facebook and Twitter posts though keywords, images, and hashtags would help you stay on the search. Following the basics of social media in every promotional post keeps you firmly grounded in the digital media battle!

Source by PP Rao


Is Digital Marketing Important for SMEs?

Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises.

SMEs have their own set of challenges defined in terms of budget constraints, limited resources, growth challenges etc. Digital marketing is a handy promotion tool for these companies. Given its infinite reach and minimum investment, digital marketing proves to be a boon for small businesses.

Digital marketing also brings the world closer. If you can appreciate, how much smaller the world feels with the advent of Internet. Internet indeed has made it easier for a client in his country to directly discuss business with his counterpart living in any other country. This in turn has reduced the cost incurred by businesses in moving from one place to another for meetings and conferences.

It has also made it possible to understand the business trends happening around the world. Through news posts, blogs and even newsletters, now the entrepreneurs can get all the details of a certain business with just at a single click, allowing them to make quick business decisions.

The digital marketing has the ability to provide the prospect client with all the required information about a certain business. This in turn will help the client to make an informed decision about continuing the business relation further. The digital media has made it possible to understand a business virtually without having to physically attend any trade show or conference. Without any budget over pressure, you can reach your target audience in the target country and hence benefit your business.

By all the above facts, we can truly comment that digital media is a boon when it comes to generating successful leads. So it’s time to go online, promote your business using digital media and witness growth manifolds. Digital media can help you to develop efficient & cost effective Leads.


“Utilize digital tools, extend your reach, increase your visibility and generate more n more leads”

Popular Digital Marketing tools:

  1. SEO or Search Engine Optimization
  2. PPC or Pay per click Ads
  3. Social Media Marketing
  4. Website Optimization
  5. Content Marketing
  6. Email Marketing

These cost effective digital marketing tools can transform your business with more engagement and lead generation. Small businesses can you these digital tools to maximize revenue.

Source by Devendra Chhallani


Digital Marketing Trends Of The Future in 2018

So, what does 2018 have in store for digital marketing?

Go Mobile

Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for searches. Mobile phones have been the most popular devices for internet searches for the past 3 years. Taking these factors into account, Google is choosing to go mobile-first and we predict that the rest of the web will also follow suit.

What does this mean for businesses?

Invest in optimizing your website’s mobile experience. Make your app user-friendly. 2018 will be all about anticipating what makes a consumer pick up his phone and perform a search. Brands need to be in the right place, at the right time, with the right information.

Get Personal

What do you think about pop-up ads and generic advertisements when you are online? That’s exactly what your customers think of them too. Personalised, natural and organic advertising is the mantra. Avoid over-selling and boring clichés. Be genuine, human and interactive when trying to engage your customers.

Say “Hey Google”

The rise of voice searches, thanks to personal assistants such as Amazon Alexa and Google Home, are changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are made verbally. Sounds simple? Imagine how many customers you will lose if you haven’t thought of changing your content to cater to this change?

Be intelligent

Artificial intelligence (AI) is already being used to gather statistics and predict customer behavior. It is no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products that you have previously browsed, being showcased on other websites? Yes, that’s AI at work. The voice searches mentioned in the above point also use AI.

We have just scratched the surface of the utility of AI in digital marketing. As machines learn to analyze behavior patterns and gauge content better, their effectiveness will increase exponentially.

Seeing is Believing

The use of visual media for digital marketing will become more significant than ever in 2018. Website visitors are four times more likely to watch a video than to read an article. Why do you think social media sites like Facebook have chosen to invest in live streaming? Getting on board with live videos could set your business apart from the rest. It’s fast, it’s easy and it works.

In order to keep from falling behind in the digital rat race, there are a few practices you must follow. Don’t be afraid to dip your toes (and put your money) into different modes of digital marketing. Be excited as a digital marketer, to learn about new strategies that are being used to gain and retain customers. Be a trendsetter in the business world; nurture and create a brand that consumers love to be associated with, and you will soon be the talk of the town.

Source by Robert Jones


Why Is Digital Marketing Essential For Restaurants?

A restaurant is a booming business, and it can give you more business when it is marketed implementing innovative marketing strategies – Digital Marketing. Restaurant and digital marketing? Sounds surprising? You must be wondering how implementing digital marketing can help your restaurant business grow. Gone are the days where businesses used traditional marketing techniques in promoting their brand.

In this digital era; businesses have started adopting various online marketing services to promote and increase their sales. It has been so far successful and one of the most cost-effective ways when compared to the traditional marketing.

Nowadays; customers access restaurant information online furthermore; they do take interest in checking the ambience, menus and the customer service ratings. To compete you’re your rivals, to grow your customer base and have the wider presence it is essential to implement various Internet marketing strategies and techniques for your restaurant. It will help you with:

1. It helps develop the brand identity

Your restaurant speaks about your brand. Implementing various digital marketing techniques such as every day social media posting, leveraging Facebook ads, putting up blogs on the website can certainly lure the customers in building a loyal customer base. And, this is how it helps in maintaining the brand identity and credibility.

2. It helps you reach more customers

Your majority of the customers are on Facebook, Instagram, and Twitter etc. Implementing online marketing techniques like social media posting on Facebook, Tweeting on Twitter or putting your restaurant pictures on Instagram with small stories can help you reach a wider customer base. Furthermore; it let you be in constant touch through various social media platforms. Engaging your customers through social media which is one form of advertising can help your restaurant name reach more customers.

3. It help improves customer service

Customers who quoted bad reviews; needed more info or just curious to know more on menu side can be easily handled by providing real-time response. This conveys that you care for your customers and their reviews matter which leaves a positive impact on your restaurant business.

4. It lets you beat your rival

With the availability of social media platforms, it has become easier to know about your competitors and their offerings. Digital marketing campaigns will help you leverage your restaurant brand helping in boosting your online presence. This keeps you abreast of your rivals.

5. It increases web traffic

To get more traffic is the most crucial thing for any business and restaurant is no surprise. There are ways to increases your restaurant website traffic such as engaging customers online, live chats, posting videos/photos, offering special discounts and offers and so on. Not only it increases web traffic but, let your customer show how passionate you are about your restaurant.

Digital marketing campaigns have all those potentials to get your restaurant up and running. Leveraging it through the right Internet marketing company can work wonders in boosting online presence and profits.

Source by Jalpa Gajjar Suthar


Digital Marketing – Think Outside The Box

The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc. all had a go at it. However, it is seen that people are not willing to divulge their intrinsic beliefs when asked in the street or prompted over the phone.

With the arrival of social media, people started overtly expressing their sentiments through these pages about brands. This resulted in revival of dormant products and reenergizing of old brands. People virtually crushed others to death.

But what if your interest is in consumer's emotions that are more deeply engrained in their minds?

Think outside the (search) box.

The reason for this digression is that one can find consumer insights everywhere. One needs to be a little creative in their approach. The Bing Ads Intelligence tool is a great discovery in this respect. This search marketing tool helps search marketers make knowable choices when building a campaign. For any keyword, the tool makes use of the Bing search queries for historical and forecasted data to provide you traffic volumes, geographic and demographic information about the searchers, all for free. One needs to download it to use.

This freeware is a great boon for marketers, especially those in smaller businesses. The current economic climate, considering costs that are a major consideration, makes it unaffordable to many to do research on the actual demographic profile of audience and do regular research for auditing the awareness of your brand awareness against the audience.

Search engines are for finding.

The search engines are often called as the database of intents. This is well established by Bing that offers you a sample of intentions that are statistically relevant. Here's the use of Bing Ads Intelligence for your own research provides you with access to actual logs that let you use them as substitute for the intents of the consumer. It will help you to find the number of consumers who have searched for your brand in the previous month and the number who are your competitors. This helps you to know your brand awareness. Did the consumers search from a mobile device or on a PC? Have the number of queries seen an increase after the broadcast of the latest local TV campaign? How efficient was your regional billboard campaign? From which locations are your visitors?

Two tools to make your data click

Bing Ads Intelligence is the first click in which on entering a word (it could be a brand name), and selecting what is needed to know about it, like device usage, demographics, etc., you can turn the data in Excel into a compelling visualization.

The second click is yet another Excel free tool, called Powermap. It is a 3D visualization add-in for Excel and is used for exploring, mapping and interacting with geographical and temporal data, thus helping people to discover new insights and share with others. The search data could be displayed in chart to see the location of customers making the search, where the prospects are congregating etc.

Although, the tools are no replacement for an intensive monitoring application or full professional research, but these are extremely useful for a superior desk research.

Source by Subhashish Bose


Effective Ways to Measure Digital Marketing ROI

Measuring the Return on Investment (ROI), ie the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement.

A friendly reminder: this post is not about flabby metrics like eyesballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes.

Within a company, the marketing department is often inundated with questions revolving around marketing campaigns and the ROI they delivered, if at all they did. While it's easy to ask such questions, determining a substantive answer can be difficult.

Why, you ask? Simply because:

  1. It's tough to know when to measure : Any investment on any particular day will have an unique impact at any point in near future. A marketing campaign can deliver results two days from now, or two months later. Nonetheless, marketers must know when to invest and where to invest.
  2. Extrinsic factors : There are numerous variables that are not with the marketing department's control. What would the marketers claim if revenue increased due to rising economy, did their campaign delivered the increased ROI?

To better understand marketing ROI, let's first understand what a company aims at. Once we know we wish to obtain from marketing campaigns, only then can we measure the returns. Some of the Key Performance Indicators KPIs in digital marketing campaign are stated below:

  1. General indicators: it includes traffic, reach and leads
  2. Indicators based on channels: search engines, website, social media profiles, blogs, etc.
  3. Indicators based on performance: it includes click throughs, lead generation, conversions, etc.

Think beyond out measures

Understand the complex set of activities that positively affect the ROI. This is the first step for measuring marketing ROI.

Suppose that you're facing difficulties with customer satisfaction and retention for any possible reason.

In such a scenario, if you focus on developing a social media community, the only thing I can imagine is an unruly bunch of happy customers wreaking havoc on your social media platform.

Only measure what matters

Like I said above, likes, views, and clicks are not the most important aspects of your digital marketing campaign.

You need clearly defined goals for your digital marketing campaign; goals that run deeper than mere performance measures. The next step would be to create KPIs associated to such goals and measure the KPIS in their inheritance.

Metrics alone are not enough

Creating dashboards that display the metrics is futile. This is because statistics require skilled interpretation and do not speak for themselves.

Also, different users would be requiring different level of analysis. As such, an effective dashboard allows the users to delve further into the metrics for maximum insight.

Once you've generated meaningful metrics, the next step would be to

Tie allowances to metrics

It's important to do so because it makes sure that you do not face difficulties converting metadata and insights into actions. It also ensures that the employees collectively work towards the direction recommended by these metrics.

This process, however, requires a 3-point approach:

  1. Balance of compensation
  2. Compensate metrics related to marketing ROI
  3. Metrics should not be affected by extrinsic factors

The Bottom Line

'Half of the money I spend on advertising is ruined; troubling is the fact that I do not know which half '- John Wannamaker

This was said late in the 1800s. So to say measuring ROI is something new or unique to digital marketing only, would be misleading.

Now in 2017, when the world is brimming with all sorts of avant-garde utilities, measuring the ROI is still quite a daunting process.

However, marketing is essentially a vital part of a business and if done right, can pay many times over what it costs. Do not just give in for softer metrics if you need to make the most out of your marketing spend.

Source by Shabana Gandhi


Digital Marketing Lessons For The Speedy Growth Of Start Ups

Having good marketing and product skills is necessary for the ceaseless growth of a startup. Undoubtedly, going to the fail, middle, and success are three usual phrases of life where you get pretty important lessons on how things work to avoid the failures. Keep an eye to such lessons and apply them to get the integrated result so you will be sharing your personal story with the whole world. Bad marketing has the worst impact on your customers so it is necessary to have two most significant traits i.e. good products or intelligent services and great marketing skills.

Digital Marketing Skills To Give Great Boost To Your Start up:-

  • Think Twice Before Choosing The Marketing Medium: There are different types of mediums through which you can make your brand bigger. The growing examples of such mediums fascinate the most people and let them post ads for their business for the benefits. Choosing a platform wisely is actually important as it lets you determine whether the engaging opportunities will going to help you in the future or not.
  • Choose Target Audience: To optimize your leads, choosing a platform that serves you with the target audience is much more important than just choosing the platform that has a number of visitors. Serving the ads after the basic filtering is waste as simply liking the ad posts or seeing them is not the actual agenda of posting the ads. Instead, choose a platform that leads your way to the target audience so you get better business and not just likes.
  • Content Quality Matters: The images and the content matter of an ad is the prime thing that entertains the visitor and fascinate the person to check into the leads. Instead of stuffing the site with the rubbish and using the keywords dramatically, try to draft some engaging and call to action phrases as to make your content appealing. Furthermore, use keywords that go with the organic way so they will not feel like stuffed forcefully.
  • Discover All About The Customer’s Need: Understanding the customer’s need to optimize your sales and boost up your company’s identity is essential so that you can adapt with the changes into your products accordingly. Serving as per the user’s end has a paramount significance to get the better results.
  • User Experience And Feedback: User experience is all about the interface of the website and the responsiveness of the pages. The feedback about the products and services the customers have used also boost up the confidence level. Sharing the valuable feedback in the section helps to maintain the stability in the relations and also engage some more customers.

Source by Gunjan Singh


Top 4 Digital Marketing Strategies for Brand Promotion

With the escalating development in technology, there are various options available by which an individual or organization can explore the local surroundings. There is need of digital presence in the cutthroat competition for maintaining the credibility and authenticity. Social media advertising entails the interdisciplinary and cross-functional perceptions that make use of social media for accomplishment of organizational goals by making the values for the stakeholders.

Digital Presence Management

Due to explosion of mobile and fragmentation in the local search environment, management of digital presence for business becomes a tedious task and even more important. At the initial level, the digital presence encapsulates the place from where the information could be fetched relating to the business location online. The local digital presence management involves the group of processes that reinforces promotion of marketing information and facts relating to physical location of the business all across the interactive social media platform. The interactive media channel plays the vital role for maintaining the digital presence.

The process of online management initiates by defining the goals that certainly defines an online strategy. When the strategy is in appropriate direction, an ongoing and rigorous process of maintaining the client requirements seems to be foremost prerequisite for enhancing the brand awareness. These will make use of search engine when the user has a query, monitoring the online discussion with its brand and analyze the brand overall web presence.

Content Marketing

Content management refers to the process of managing the content relating to the website. It will help to build the website and therefore, seems to be the prominent factor for development of website. The creation of well-documented content is important as it would serve as an attraction for visitor that willing to fetch the information. A strategic marketing methodology adoption focuses on making and distributing the concise, relevant, and valuable content to user in order to gain the level of trust and retaining the clearly defined audience and hence drive the profitable individual’s action. Therefore, it is a long-term strategy based on creating a strong and reliable relationship with customer, by offering them the valuable information and facts by the means of content that are highly relevant on consistent basis.

Online engagement

Online engagement is process of captivating attention of user toward the website. It involves the updating of website with innovative ideas so that user has reliability that they are attaining the advanced and extensive knowledge through the website.

Social Media

A social media Company works with the clients on the retainer based on project fees. Its expert professionals help to manage the component that offers the feasible and optimum solution for enhancing the brand awareness and sales of the organization. It involves several processes, as listed below-

  • Building the strategy
  • Community Management
  • Monitoring the facts

It is advisable to use unique color combination and logo design that adds a complement to business theme. This will help to generate traffic toward the website and make them stand ahead in the market. The foremost notable fact refers to the market share. The social networking website exhibits the largest amount of connection and command the most attention from their user base. It is the fantastic way of defining the targeted audience thus helps to support the feature of brand awareness and promotion.

Source by Luke Harper


Business And Digital Marketing

Business marketing should now be dubbed as digital marketing such that is the role digital marketing plays in business marketing. There are various ways to market businesses but the main way to market businesses now is through digital channels. Can a business be marketed exclusively using digital marketing? And what can be the most useful marketing services?

Beginning with digital marketing, this broad set of marketing services covers specific purposes in obtaining success on the internet. Social media, search engines-these are the two hotspots for businesses in order to get success. This is also where the vast majority of internet traffic is directed towards.

Can a business be marketed exclusively here? Well, yes although this is a large dependent on the type of business. If the business is digital based and does most of its activity on the internet then it only makes sense that it is marketed to the heavens on the internet. A business with a strong physical and community presence may not always be best.

For you see despite being arguably the best marketing option out there, physical means of business marketing still rightfully has its place. For businesses that are consumer focused and direct should flirt with digital marketing but stick to their traditional forms of marketing. So to answer that question, it is dependent on the business though using both will only help the business.

Going back, there are many services available in which business owners can take advantage of. The most popular are SEO, SMO and PPC. The three are good services and can generate results on a large scale for businesses. They target different areas of the internet such as the search engines and social media.

Using any two of the three services is as good as using the three. I recommend personally using SMO (social media optimization) and PPC (payperclick). The reason being that SMO is arguably more important than SEO is at this current moment in time. Also, PPC is the best way of advertising and those adverts can be placed in specific search categories on the search engines.

The traditional forms of marketing still has its place for sure and while digital marketing may be more beneficial for most businesses, traditional marketing is great for businesses that are heavily focused on consumer interaction.But the world is going digital for multiple things which absolutely makes some things much easier for businesses.

Source by Cameron A Parkin


What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Source by Robin Percyz


5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of a lot of strategies. In fact, it’s a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don’t want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it’s one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it’s important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.

Source by Shalini M


Innovate Digital Marketing With a Dedicated Digital Marketing Agency

Digital marketing is a generic term that refers to the use of a wide range of digital channels including website, email, social media, mobile etc to promote a brand or business. It is about embracing new technologies and integrating these new techniques with the more traditional approaches to effectively market your company to the right audience. The great thing with this marketing is that it is quite measurable. The use of appropriate analytics ensures that we can track the performance of any aspect of a campaign down to the penny. Unlike some traditional methods, there is no smoke and mirrors with this marketing. If implemented correctly all activity can be tracked and therefore measured.

Thanks to the Internet and its growing role in our lives, digital marketing agencies have come a long way in the past decade, and they've begun to hone in on and innovate in the realm of it. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.

A digital marketing agency can help out a blossoming website through a variety of ways. The art and science of implementing all the marketing techniques can take years to master. This is why finding a dedicated team that has nothing but the best available will ensure the sailing of a website. The content is what is the most important and staying up-to-date about ones desired material is vital. The key is to keep the prospects coming back for more.

Such things that an excellent digital marketing agency can do nowadays regarding websites can come as part of a long list. Things that new website owners really need for their website are search engine optimization, search engine marketing, online branding, email marketing, online advertising, mobile marketing and web development. There is no question that these techniques have proven results for numerous websites across the internet. Of course, not everyone has the technical prowess on how to pull off these strategies. A digital marketing agency is armed with these kinds of selling strategies and they know how to properly apply them as well. Driving traffic to ones website is the name of the game, and professionals are masters at it.

It can be a daunting task trying to figure out how to build a website from the ground up. Not only does the website have to function properly, but it has to look good as well. No need to fret though, investing in a design team will ensure that every penny was worth it. There is a cornucopia of information that can be found on the Internet. The only thing that stands between a websites success and failure is finding a stellar digital marketing agency.

Source by Varun Kumar Gautam


Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!

As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.

Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.

Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.

Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.

Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.

Search Engines

Since most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.

Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.

There are 5 strategies for search engine marketing.

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Contextually Targeted Text Ads

Paid Inclusion and

Digital Asset Optimization

Companies that use SEO and PPC are the highest.

Facebook and other Social Media Marketing

One must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.

Email Marketing

Giving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.

Website

Building a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.

Mobile Media

Since most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.

Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.

To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.

Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.

Source by Johny Benfy


THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

Source by Rahul Rakesh Roa


Digital Marketing – The Need For Digital Marketing – Avoiding Bad Companies

Digital marketing in context

There are 1.5 billion internet users worldwide, and in the UK alone over 884 million minutes are spent online. Internet sales account for £ 36 billion per year – Brits spend £ 71 per month on average on online goods and services (reference: see below). It is obvious that a digital presence has now become mandatory as opposed to just desirable. But it can be said that to be absent from Google is to be absent from the internet. I would further this by suggesting that to be absent from the first page of Google is to be absent from the internet. Enter digital marketing.

Competition on the internet is fierce. Inadequate digital marketing means low search ranking, poor brand exposure and ultimately loss of lucrative revenue streams.

What should I look for in an online marketing company?

If you have an interest in your company succeeding online, achieving a page-1 rank on Google is of the highest concern. There are no secrets – Many companies will try to convince you into thinking that search engine optimization (SEO) is niche and dodgy and only they have the knowledge of 'advanced' link building strategies, etc, etc. These are tactics used to gain dishonest sales.

An honest and professional digital marketing agency will provide accounting and transparency to its services. Vague weekly reports are not enough. Some sort of regular precise update with current progress, assuring clients that goals are being met, is obligatory. In addition, objectives are agreed during several initial meetings, ensuring both parties are happy and confident in the campaign's direction.

An online marketing agency is not the same as a web designer who provides generic SEO!

What benefits are there in hiring a digital marketing agency?

A good agency will maximize the impact of your online marketing to get the best return on your investment. After initial meetings, they should get on with their job and leave you to do what you do best – run your business! Most importantly, the solution should be tailored to your needs and objectives, amplifying the power of your marketing campaign just like the generic solutions will not!

Source by Rob L Douglas


Thinking Which Career Path to Follow? – What About Digital Marketing?

When you are right at the crossroads of your life wondering which path to take to build your career and your life, you really need to consider all the available options before you make a decision. Choosing a career path is not as simple as ordering your meal on Swiggy or booking a movie ticket online. You need to consider a lot of factors such as your personal interests and passion, the scope, industry growth and the renumeration. When a particular career path ticks right in all the above criteria, then you have a great chance of landing your dream chance.

One career path that you can consider is Digital Marketing. In this current business scenario, all businesses are going online. They set up websites, pages in social media platforms, build mobile applications and lots more to reach out to the huge audience that is available in the virtual world. In fact, digital marketing has not only changed the entire concept of sales and marketing, but also leveled the field for all kinds of businesses, big and small.

Are you on the social media platforms almost all your waking hours? Make the most of your passion for the social media by learning the trends and techniques behind social media marketing. There are institutions offering social media marketing courses that you can take up to learn the nuances of planning and executing social media campaigns.

Are you fascinated by the search engines, their algorithms and try to make sense of the insights derived from them? You can think of becoming a search engine optimization analyst. An SEO analyst digs deep into the websites and implements the best techniques to enhance the website's ranking and reach. When you enroll in SEO courses, either online or blended programs, you will learn about the secrets of search engine optimization.

Digital marketing is more than search engine optimization and social media marketing. It also involves other modes of promotion such as email marketing, mobile marketing, affiliate marketing and lots more. You can specialize in all of these digital marketing channels as you chart your growth in your chosen career path.

The best thing about this career path is that you do not need any basic qualification. Anyone can learn the basics of online marketing in these digital marketing courses and kickstart their career. Plus, as your work, you can also do online digital marketing courses or specialization courses and improve your career prospects.

The salary is also pretty good, especially if you get employed in one of the top companies or leading digital marketing agencies. The scope of work is also very high. From start-ups and NGOs to governmental agencies and top companies, all organizations use digital marketing. So, there will be no dearth for jobs if you are planning to pursue a career in digital marketing.

However, if you want to build a good career, you should make sure that you learn from the best institute in the industry.

Source by Hemalatha Gangadharan