What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

Source by Rosario Berry


Importance of Hiring Digital Marketing Agencies for Businesses

With consistent development in technology the entire process of conducting business has altered. Setting up a business is no more end of the task as a myriad of other work follows it. Business without proper advertising is simply of no use. To reach the targeted audience, it is crucial to make proper marketing and advertising strategies.

Relying on experienced professionals to take up the entire responsibility of your business advertising becomes a better choice. Instead of depending on the untrained employees for advertising, digital agencies make a preferable choice. Their knowledge about the market and strategies leave your competitors behind and give your business a global popularity.

If you are not aware of the many advantages of hiring a digital marketing agency, then continue reading this article. Here are some of the major advantages of relying on digital marketing agencies.

Get Help from Experienced Staff:

When you sign up with an advertising agency, it helps your business to enjoy the many benefits from experts. Since these are organizations, it means they host many people who have wide experience in this field. They can help you in many ways, starting from graphic designing to mobile app programming. With knowledge, they offer a positive difference with their advertising and marketing efforts.

Build Up Vibrant Online Presence:

Without proper online advertising, earning successful result in today’s date is almost impossible. This is not something very easy as it requires specialized knowledge and skill. Hiring them can definitely create a vibrant online presence in variable ways. They develop websites for businesses with unique features that attract visitors towards your website. This in turn helps to earn impressive revenue and create a good online presence.

Reduce the Marketing Costs:

When you try to do the entire marketing and advertising with an in-house team, it means you need to invest huge. For an in-house team large software and various other resources are necessary. Training them and making them skilled, requires a lot of investment and time.Agencies, in such scenario, is the perfect answer as they offer excellent result without paying huge in lesser time.

Successful Brand Development:

Businesses are known by their brand name. It is essential to develop, protect and set up the brand through advertising and marketing. A simple mistake can turn destructive. These agencies work by developing strategies. This involves informing customers and increasing business recognition with varying elements of the brand. They can definitely attract customer and make a reputed name.

The above-mentioned are some of the prime advantages of hiring a digital marketing agency. With their valuable strategies and knowledge, you can definitely give a push to your business. So hire them and get a vibrant global popularity.

Source by Robert Unatnas


Digital Marketing Trend and Importance Over Career Growth Prospects

Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities.

In a simple way, it also termed as the promotional approach for various products or services via the internet or electronic media. Thus, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.

This marketing approach, therefore, covers or check, which based on various likes or views, the conversion rate for sales, niche, and relevant content. Beside internet platform, which is closely associated with this marketing approach, also includes instant mobile messaging, mobile apps, electronic billboards, and other channels.

Digital marketing and its importance

With the gradual increase of popularity in social media and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24*7. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image. Due to a gradual increase in technological advancement and market competition, big to small organizations started to carry out digitization to enhance their rate of success.

The reason behind implementing such marketing segment in almost all business units is only due to its effectiveness and output. Some of the reasons for which companies implement internet marketing are as follows:

• Effective management of customer relationship throughout various channels

• Effectiveness of customer engagement process

• Provide accurate in targeting prospective clients based on their interests and preferences

• Very effective and communicative platform to discuss customer issues within a short span of time

Thus, with the gradual increase in demand for the digital marketing skills, it helps to set up the opportunity standards in the job market. With its market penetration, the job market is booming day-by-day, thus creates a huge leap in a career opportunity among the students as well as professionals. From a career point of view, this digital marketing course becomes real hype among the students and even professionals.

Who should attend a digital marketing course?

Students: Undergraduates, graduates, MBA (marketing)

Professionals: Marketing professionals, Business development executives

Entrepreneurs

Advantages that you may gain from having a Digital Marketing Course

• Create a demand as a professional

Due to digital market approach, there is a serious skill gap among the professionals. Thus, on experiencing such course will stay you ahead in terms of competition as well as provide enough market exposure. As per statistics concerned, we will go to experience a rapid increase in job opportunity in this field and the average figure may reach to approx 1,50,000 jobs by the year 2020.

• Increase in career choice

Among the world’s largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. Marketing professionals may have the gateway to improving the career and be industry ready for upcoming years on successful completion of this program.

• Better payment and salary increment

Rather than contemporary marketing approach, digitization provides opportunity in cost reduction for the management, therefore, create an opportunity in salary hike for the employees. Being an expert in this field will surely put you ahead of time and competition, thus creating immense opportunity for career growth and development.

Students or the professionals, those who are opting for the Digital marketing course need to go through following fields of ability and are as follows

• Introduction to digital marketing and its advantages

• Search engine optimization (SEO)

• Social media optimization (SMO)

• Search engine marketing (SEM)

• E-mail marketing

On successful completion of this course, it not only helps the students but also working professionals to grab the best opportunity in this booming industry. The probable career opportunities or roles that candidates may gain through digital marketing expertise are as follows

• Strategizing the market planning for product or service launching

• Implementing social media marketing, email marketing, maintaining social media account through Facebook, Twitter, LinkedIn, etc.

• Incorporating SEO related work to support online presence as well as visibility among the Google search results

• Manage online reputation through blog creation, article writing, effective back linking etc.

Digital marketing surely helps to bridge the gap while providing more job opportunities in this booming industry. In the competitive scenario, for marketing professionals, it surely provides an edge over traditional marketing techniques.

Source by Sourav Basu


Choose Digital Marketing Courses For a Rewarding Career Ahead

There are several digital marketing courses available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about.

Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers.

Forms Of Digital Advertising

There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms:

– Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and video). This form of marketing has no restrictions in terms of regulations, type or size of content. The only negative here is that the webmaster would need to apply considerable marketing effort to locate users interested in his content. Besides the tracking abilities are restricted too. There is also no personalization attached to this form of marketing and the page views appear similar to all.

– Push marketing involves both the marketer and the audience. Some examples of push marketing include emails, SMS and RSS. In push digital marketing, the marketer has to send the content to the user so that he receives the message. This form of marketing is personalized and can be used for specific targeted audience. The tracking and reporting too is more detailed thus helping drive better revenues for the webmaster. The only disadvantage of using this form of marketing is that the technology has a set of regulations to follow. In case it fails to follow the regulations the delivery of the marketing messages is blocked and the content too is refused and rejected.

Digital Promotion Courses

Digital technology is transforming the way in which business and marketers perceive and approach their customers. If you too wish to combine your marketing initiatives with IT technology then start searching for the ideal digital marketing courses, right now.

There are several digital marketing courses that use sophisticated digital media and IT technology to help one prepare for marketing their products and services. The course together with its theory and practical aspects helps one gain good understanding of marketing principles and other relevant specialist areas. Some specialist marketing training areas include International business, Marketing ethics, Brand management and Digital media.

All you need to do is to study the areas that interest you the most and look for a course that fulfils your requirements. Digital marketing courses help you attain the required skills so that you can gain maximum career prospects ahead. Once you are qualified as a digital marketer, you would easily get a rewarding job in the fields of public relations, marketing, brand management, web and e-marketing, market research and marketing management.

Some Universities within the US that offer excellent digital marketing courses are: University of San Francisco, Sacramento City College and Full Sail University. You can also access online marketing courses that are available over the Internet.

Source by James Copper


How Can Digital Marketing Work for Your Business?

There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

  1. Provides equal opportunity to all kinds of businesses.
  2. More cost effective as compared to traditional Marketing.
  3. Delivers more conversions.
  4. Helps in generating more Revenues.
  5. Facilitates interaction with targeted audience.
  6. Also caters to mobile customers.
  7. It helps in earning people trusts

All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:

SEO (Search Engine Optimization)

In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).

SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.

SEM (Search Engine Marketing)

It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.

The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google Adwords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.

Content Creation

Content creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.

You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.

SMM (Social Media Marketing)

Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.

The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.

Mobile Marketing

The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:

  • App-Based marketing
  • In-Game Mobile Marketing
  • SMS
  • Mobile Search Ads
  • Mobile Image ads

Email Marketing

Emailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:

  • Email has wider reach
  • Email delivers your communication
  • Email drives conversions
  • Email results in higher ROI(Return on Investment)
  • It is an open platform and will remain there forever

All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with audience and drive sales and revenue for your business.

Conclusion

As a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online. However, the truth is the combination of different strategies can only serve your objectives better. A digital marketing agency offers all online solutions that can help you in achieving a high ROI. These agencies consult, strategize and execute to deliver the best. So, it is highly recommended to opt for professional digital marketing services to achieve online business success.

Source by Vineet Kumar Singh


Online Digital Marketing – What Is It?

Digital marketing though part of mainstream conversations today is still a topic where many have a doubt. This article attempts to provide information relating to digital marketing using simple non-technical terms. The emphasis has been on making this article suitable for non-technical readers.

In this era of technological advancement, there would be hardly anyone who would not have heard about digital marketing. Well, it is a common word used now a days, although not everyone knows about what exactly does it include.

Most of us confuse digital marketing with Search Engine Optimization (SEO). It is not just SEO or Social Media Optimization (SMO), rather it is an amalgamation of all such activities which are applied to market your website in the most optimum manner. The nature of such activities would primarily depend on what your business vertical you are in.

Market your business

So, let's take an example: suppose you have an online bookstore which you want to market over the internet and create a brand so that you get users to who will do transactions through your site resulting in revenue generation for your business. What would you do? It may happen that you would not have all the expertise on how to market your website and bring qualified queries which you can convert into business prospects. You need to take the help of digital marketing experts who have the domain knowledge to market your brand.

So the next question which pops up in your mind would be how would online marketing help you in getting business over and above your conventional marketing strategies? Different digital marketers would reply to that question in different ways. The best logical answer to that would be that digital marketing initiatives would complement your conventional techniques, augmenting your brand presence. So it is not either digital or conventional, rather its conventional & digital both.

Digital Mediums:

In layman's term, digital marketing is basically promoting brands using online mediums and digital channels. The field of digital marketing includes a complete multitude of elements such as mobile phones, online collateral, email marketing, social networks and many more. It has lots of advantages. Firstly, it is a type of direct marketing. Second, it is actually possible to create customized messages which further can be personally customized for each recipient. This approach will allow you to measure quantitative results providing you information about who was exposed to your messages, at what time, from which part of the world and what actions the viewer too as a result of your initiative.

Internet Revolution

A few years ago, the methodologies of creating and advancing brands were limited. Since the internet revolution, the ways by which you can reach to your potential customers have multiplied manifolds. As it is rightly said, the world is becoming smaller.

The traditional marketers are hesitant in using digital marketing strategies because they are not so familiar with the concept yet. On the other hand there are the digital age aficionados who believe that implementing online marketing strategies definitely helps them to bring more business. If you are still confused whether to go take the digital route, do not be! Because it would complement the conventional practices which would help you in marketing your brand in an optimized manner.

Go the digital way …

Source by Sanjay Nair


4 Reasons Why Digital Marketing Is Important for Small Businesses

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple “No”. The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

The post below shares 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it’s extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can’t find you online, she will immediately go to your competitor.

To connect to the modern “smart” world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.

Source by Calvyn Lee


Types of Digital Marketing Services

Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online presence.

The scope of digital marketing is very broad and includes all forms of marketing done through electronic devices. There are many types of digital marketing services and the success of your marketing campaign will depend on understanding which type of services will work best for your business needs.

SEO (Search Engine Optimization) – It helps to increase the website’s visibility across search engines. It is a process including several techniques like link building (internal links and back links), content creation, keyword research and technical analysis of the site. A top place on the search engines can help a website get a lot of traffic. Companies providing this service will give you regular reports to monitor the progress of this process and its effects on your site’s position.

Email and Newsletters – It is one of the earliest forms of digital marketing. It includes sending the personalized and targeted messages to meet the requirement of the users. It is an important way to not only stay in touch with customers but also promote new products and offers.

Pay per Click ( PPC) – It helps you increase the visibility of a site through sponsored links on search engine pages. This campaign is relevant to the keywords that people use on search engines. The cost of this campaign will depend on the competitiveness of the keyword you are using. It is very effective instant traffic for specific keywords.

Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong social media presence will help you build an online community to help build the brand’s image, showcase products and services, get feedback directly from end users and attract more potential buyers.

A better understanding of various forms of digital marketing can help you create an effective strategy to promote your business online. It has become an important part of every marketing strategy as it helps you connect directly with your present and potential customers. Hire a professional digital marketing company to help your business get a wider reach.

Source by Richa Khandel


The Top Digital Trends You Need to Know

Let's face it; digital technology has changed life as we know it.

I do not know anyone who is not doing digital things in some way.

Do you?

Digital and social media, thanks to the Internet, have broken borders, how we communicate, and how we deliver information-including the news. Disruption occurs at such a rapid pace these days, that to remain competitive, you always have to be reading the tea leaves. And, that includes digital and social media disruption.

What are the trends you have to keep any eye out for in the year ahead?

  1. Augmented reality: The very definition of "reality" is already beginning to change. Elon Musk, the founder of Tesla, has suggested that we will live in a world where at some point we will not be able to tell the difference. Augmented reality blends the real world we see every day around us with a supplemental or added reality bought to us by digital technology and GPS. The Pokemon Go craze of last year showed us the future was here with augmented reality. See more augmented reality enter the digital and social media worlds.
  2. Virtual reality: Virtual reality is a computer-generated, three-dimensional world that can be entered, typically with some kind of device, such as a helmet or goggles. Facebook owns the leading virtual reality company, Oculus, which just had a massive sentence against it to pay $ 500 million to the game company ZeniMax. Since that legal situation, virtual reality is big business and corporations are moving quickly to position themselves as the leaders in providing all of us opportunities to enter other realities.
  3. Live video: I do not know about you, but I've seen a lot more live videos posted on Facebook. Once Facebook Live was introduced in 2016, people young and old were suddenly hitting the "Live" button and all of the sudden I was seeing my friends in their kitchens or on the beach. Look for this to only increase as people get more comfortable just sharing their lives-live-on social media platforms, including the social media giant, Facebook.
  4. Social media shopping: Platforms such as Facebook and Instagram have done an excellent job of integrating advertising without impacting the user experience. This integration is going to continue. You'll see more ads and marketplaces on social media sites as consumers make some of their purchases within these platforms.
  5. Organic promotion: Organic reach, the type of promotion that brands were able to get to their followers and supporters simply by posting, is continuously being throttled by social media platforms. The limiting of brand promotion will only continue as the social media giants, such as Facebook, continue to develop platforms so that users remain longer and longer. Let's face it. These are businesses. Platforms like Facebook will continue to migrate the ability of brands to promote to supporters without paying a price.

Source by Wayne Elsey


Digital Filter And Its Advantages and Disadvantages!

In quest to design a digital filter, it is important to follow a step by step guideline from specification to implementation. Each option of the design process is open for all designers. Most digital signals process experts apply some digital filter theory especially reflecting the considerable research effort, approximation for finding useful method of calculating filter coefficient.

What is digital filter?

It is a network or a precise system by which we can change the wave shape, amplitude, phase, frequency and other characteristics of the signal in a desired manner. The main objectives of using the filter in digital signal processing are to improve the signal quality by reducing noise, to extract or to combine the desired portion of the signal. Basically in signal processing technology, it is an algorithm which is implemented in software and hardware to generate digital output signal from the input signal obviously in a desired manner. It performs on a routine filtering algorithm representing some variables, numbers or digitized analog signals on specific hardware or software.

There are few steps in real time digital filter with analog input. First, band limiter limits the analog signal in order to periodic sample and convert into series of binary sample. Second, a processor is used to process these input sequences into output sequences with some sorts of computational mathematical algorithm. After that, the processed signal converts in analog signal reducing some unwanted components.

Advantages

  • It has linear phase response.
  • Thermal and environmental variation cannot change the performance.
  • It is so-called adaptive filter because the frequency response can be possible to adjust automatically with implementation of programmable processor.
  • It is possible to filter several input sequences without any hardware replication.
  • All data can be stored
  • It has repeatable performance unit to unit.
  • Due to its operating level is at low frequency, it is used where the use of analog system is impractical.

Disadvantages

  • In reality, the signal bandwidth of the digital sequence is much lower than the analog sequence. Signal processing speed is one of the key factors of calculating the total device performance. Actually the speed operation totally depends on the number of the arithmetic operation in the processor.
  • Finite word-length effect, which results quantizing noise and round-off noise, is another major drawback during computation.
  • It needs much longer time to design and develop the digital sequences though it can be used on other tasks or applications once developed. Ordinarily good support of computer aided design can convert them into a enjoyable tasks.

Source by Alamgir Mahmud


Digital Marketing Training Course

Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master many processes from mobile applications to the internet, e-mail to SMS, mailing, text, visuals, SEO, and use Search Engine advertising structures effectively.

The aim of the training is to;

· Gain the digital marketing vision by participating in the digital marketing ecosystem, business models, technology, and tools,

· Make you an individual who can master the digital world terminology, know about the latest trends, and know how to make an intellectual strategy and create versatile online-offline integrated projects by using digital tools,

· Develop contemporary marketing items and you will be able to develop online strategies by strategically using digital tools for brands. At this point, you will see the creation of a digital idea and the creation process at the eye of both the digital agency and the brand,

· Identify, manage, and use of brand strategies and integrate it into the management of Social Media Circles.

Who Should Attend Digital Marketing Training?

Digital Marketing training is a program designed for;

· Those who want to manage costs in the world of digital marketing, to effectively organize digital campaign processes and to make the right briefings and to direct them on designs,

· Managers who aim to specialize and who want to master all the processes of the digital marketing world,

· And, anyone interested in the subject can participate in this training.

What will you learn about Digital Marketing Training?

You will become an expert who will be able to;

· Recognize and direct implementation processes through the theory and computerized application,

· Market the product and/or service in the digital environment with the most effective digital resources.

What are the career opportunities?

In a world we live in, while most industries’ growth rate is no more than 10 percent, however, this industry has a record rate of at least three times higher. Traditional marketing tools and marketing applications will not be able to take companies what they aim for anymore, because the strategies have changed, and respectively companies and people need to change towards the right direction. This big change will certainly bring new career opportunities for students, graduates, and professionals. Most opportunities are in the fields of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics with the titles of manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media marketing expert.

Source by Akansha K Gupta


Importance of a Digital Marketing Agency

In the dynamic world of Digital Marketing, evolution is a constant. Whether it is the amphitheater of website configuration or mobile devices or social media platforms, the best way to identify, reach out to, engage, capture and retain your customer is with the expertise of a digital marketing company

Empathy with client's vision sets a digital marketing agency apart in the universe of SEO. The solution to growing customers in a digitized world is not in building isolated silos but in integrating the vision of the client into one seamless strategy that will stand the test of time.

SEO Criticalities:

The critical aspect is zeroing in on the Achilles heel of the customer's marketing plan – customer connect, USP (unique selling proposition), integrated marketing, awareness about competitors, and response times.

Customer Connect:

Expertise in making breakthroughs in virgin territory, with customized approaches, designed around target group demographics and profiles, and competition analysis, forms the core of the basic marketing channel plan which in turn is the prerequisite requirement of an effective SEO plan.

Identifying USP:

The marketplace is swarming with me-too sellers. Tell the world and your neighbor about the endowments that set your product apart. Attractive, eye-catching, high recall, brand connect designs for use on web pages and for viewing on mobile devices are the forte of a SEO company. Deep involvement with the client's human resources, customers, suppliers and well-wishers will lead to the 'Eureka' moment – the discovery of a special product attribute.

Integrated Marketing:

Disintegrated marketing has proved the bête noire of many otherwise well-crafted SEO stratagems. SEO is by no stretch of the imagination a magic wand.

It is a significant part of an overall vision. This visualization of the SEO plan and building its edifice such that it integrates with the structures designed for application in traditional print, audio and visual media calls for a far-sightedness that you will find with a SEO agency. SEO should co-exist with and leverage traditional channels for the enhancement of client satisfaction.

Dwindling Market Share:

Your competitors, existing players and new entrants will wean away your customers if you are not on top of your game. An ad hoc approach, no clear-sighted future program, and a growing chasm between you and your customers are the beginning of your woes.Constant engagement with customers is the solution. When you engage your customers meaningfully, they are not likely to be busy with your competitors. The solution designed for your customers should be meaningful and stand the test of time.

A SEO Company will help you engage with your clients on social media platforms, through mobile apps, blogs, video scripts, and sharp focus e-mail messaging. It will also help you with constant reach to your customers through marketing automation.

Response Time:

The digital world moves at the speed of light. A SEO agency should keep pace with the latest in the industry providing its customers with solutions that are cutting edge.

Source by Karthik G


Future of Digital Marketing

Traditional marketing has been challenged by the digital marketing in today’s world of smart phones and laptops. People are available more online than on television sets or outside hanging out with friends. The culture has become such that people like to shop online, talk online, and eat online. In a nutshell, internet of things has made everything mobile driven. With internet connectivity reaching out to every household, people are becoming tech friendly and hence spends most of their time booking things online and saving the rest for the things they love. Putting up hoarding on the main road and playing the ads during the prime time are not going to help that much in today’s world than playing ads on social media sites and YouTube or on applications.

The application of digital media marketing is making the companies surge with demand and supplies of products to the customers at a greater speed. Therefore, applying the smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and would be fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, AdWords is going to help the marketers to bag new opportunities and lure customers to purchasing their product.

Network:

With more and more network tower coming up and new satellites being set up in the universe for the purpose of making communication effective, time is going to come when the network would be stronger than ever before. This is going to make things easy, quick and transparent. Network availability and access is going to prove it instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see the customers getting prosperous than ever before. With more purchasing power, people would want to purchase more of products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them without any hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

Conclusion:

Things are changing fast in the world. MNC’s are becoming aware of the future trends and analysis is done to see whether traditional marketing is necessary to be carried out or not. Traditional marketing would continue to serve the foundation of digital marketing, but the evolving nature of the marketing field as a whole is never going to stop. This is so because marketing keeps the customer needs at the center. The more dynamic the customer, the more complex would be the marketing.

Source by Shalini M


Podcasting And Audio-Its Use Within Digital Marketing

As an internet marketer you know that content is king in the world of digital marketing. The more valuable your content is, the easier it is for you to create consumers. One of the best ways of creating valuable content is by using audio Podcasts. Audio Podcasts have a number of advantages such as:

Cheap to create

While they make it easy for businesses and individuals to reach large audiences, they are cheap to create. This is because all you need is basic audio recording equipment such as a computer and microphone.

You also need internet connection and a way to deliver the podcast to the listeners. When you have the equipment and the right skills you will be able to create a high quality content for your customers. If you do not have the equipment you can always rent them or hire someone to create the content for you.

Easy to subscribe to

In addition to being easy to create, podcasts are also easy to subscribe to. To subscribe the subscriber only needs to enter his / her name and email address and the podcast will be delivered to the subscriber via media player software such as Juice or iTunes.

Some apps are able to sync the chosen Podcast with the user's music player so making it easy for the user to easily access up-to-date content.

How to use audio and podcasts

The first thing you need to do is to syndicate your audio to audio syndication sites. One of the best sites that you should syndicate to is iTunes. By syndicating, you make it easy for people to find and download your content.

Promote your content through social media channels. Here you need to make use of Facebook, Twitter, and other social media channels to promote your podcasts. The best way is placing the iTunes link on your site. It's also wise to offer downloads directly from your site.

To create variety, you should include both podcasts and transcripts on one page so that your users have the freedom of choosing the content that they want to consume.

Create blog posts: while Podcasts provide a lot of information, not everyone enjoys listening to them; therefore, you should create blog posts that contain the same content in a podcast. When creating a blog post you should ensure that you optimize the content accordingly for search engines.

These are a few ideas on how you can use your audio content to achieve more reach and visibility. For you to realize ideal results, you should do all the things right.

Source by Stephen C Campbell


Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

Your website

Blog posts

eBooks and whitepapers

Infographics

Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and lookbooks

Branding assets (logos, fonts, etc.)

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

Source by Santhosh Kumar


SEO Factors and Its Impact on Digital Marketing Strategies in 2018

As you would be aware, Google is constantly evolving their search ranking algorithms every year.

In 2017 – Google AMP (Accelerated Mobile Pages) emerged.

In 2018, many new trends are emerging, which would impact SEO Factors.

These are some of the upcoming trends in SEO in 2018 –

1. Search Engine Result Page (SERP) Features – SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get prominently highlighted in search engine result pages.

2. Rich Snippets – Web developers add a structured data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.

Such rich snippets would get more click-through rates.

3. Page Speed – In today’s fast-moving environment, where speed is the most crucial factor – this is a more dominant SEO Factor, Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed, it also provides insights for various optimization techniques to improve the website speed.

https://developers.google.com/speed/pagespeed/insights/

4. Content Relevance – Latent Semantic Indexing (LSI) is an indexing and retrieval method. It is a mathematical technique called singular value decomposition to identify a pattern – between terms and concepts.

Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.

5. Voice Search in Google – On Google people search by spoken words instead of typing in the search box. An SEO strategy must include conversational words.

6. Mobile Friendly Sites – Billions of people are using mobile version of the web sites, as it is quite convenient. Mobile site is a search ranking factor; in fact, google indexes your mobile web site before the desktop version of your web site. Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.

Why Mobile-Friendly Sites –

  • A desktop version of websites does not appear user-friendly on mobile devices.
  • 2.6 billion Active smartphone users
  • Google tags mobile-friendly sites as mobile friendly.

7. Link-less Backlinks – A news article mentioning a brand name, a business or a review done for a business or a brand on another web site, blog or in social media are all examples of link-less backlinks which are becoming relevant today. Relevant articles, blogs or social media must include brand or business name.

You must align your online business with the latest search engine updates, by putting in a lot of time and efforts.

Source by Ajay Bapat


Questions to Ask Before Employing Digital Marketing Experts

Today's world is completely tech-fueled which means without latest technologies or advances, our world will stay still. It has shown a great impact on businesses as in majority the budget of many of the businesses is being diverted towards digital. Does not matter your business is big or small, digital marketing is responsible for allowing to track relevant KPI's, target your potential audience and prove ROI. Even if you have invested less in your venture, moving your business from traditional to digital is a smart decision.

Either you can have an in-house team of digital marketing or you can outsource this work. In the case of outsourcing, there are some questions you can ask before considering to hire:

  1. What Key Performance Indicators (KPI's) are measure?

Need to see how good your marketing campaign is performing? Key performance indicators or KPI's are one of the best measurable elements to know stats of any campaign. Through them, you can also get to know what all you should fine-tune to make improvements. Professional marketing firms are often aware of the points to measure as they possess enough experience about the businesses' needs.

  1. From how long you have been in the industry?

Just because of the advancement in technology, people have developed the ability to start their own business that has resolved in popping up of new digital marketing "companies" every day. For your venture, you need to vet their business and see whether they are experienced enough in marketing a brand digitally. Younger the company, more likely to perform mistakes. Sometimes it can help you out financially if you are ready to take a risk but it can also lead you to a regret in future.

  1. Who is likely to handle your account?

You need to ask this question to a marketing firm because without answering it, you may face issues in future. Many of the digital marketing companies tout their abilities to bring immense traffic to your site but do not perform a single task. Instead, they outsource most of the work. In some cases, it can be beneficial for both parties but sometimes, it can result in negative impacts on your project.

  1. What are the methods to report the results?

In the case of campaigns and especially "digital" campaigns, it becomes critical to measure results. It is not a tough nut to crack as you just need to ask the potential agency how they interest in reporting the results. It can be monthly or quarterly or weekly report possessing statistics of milestones, KPIs and overall growth.

  1. What results are expected in 6 months?

It is obviously a tough question to answer as no agency can estimate results, especially when the client is new. Be aware of the agencies who promises you a world of success and guaranteed results as they may be selling you snake oil. A genuine firm will keep things transparent and honestly reply in no guarantee of results.

After you ask these questions from digital marketing experts, you are likely to find your ideal digital marketing agency in no time to take your business to another level.

Source by Yusuf Javed


Why Digital Marketing Is The Way Forward

Digital marketing solutions are a must for companies attempting to progress into the new age. Standard advertising and marketing tactics are far less effective these days, but why. Well it's pretty simple actually, cost and reach. In days gone by, focusing your entire marketing budget into newspaper, radio or magazine advertising campaigns could be sufficient for some businesses. Nowadays, readership in print media is down almost across the board, and that is large due due to the rise of the internet. Why stop and buy the newspaper when you can get to your office go online and read all the news you can handle without having to hand over any money. With this rise, came the dawn of digital marketing. For many top companies, digital marketing involves a lot more than just public relations. It is an integration of the right technology, equipping your staff with the right skills and streamlining the way you turn browsers into customers. Remember, attracting attention is great, but paying clients is what you are actually after when you use digital marketing services.

Here are some tips to help you kick-start your journey into the digital marketing era:

  • Set goals: Decide what you want to achieve, then you can properly plan the steps needed to get there. When using your website as a marketing tool, consider attracting visitors through Search Engine Optimization (SEO). You should also integrate a decent analytics system to properly monitor the visitor movement on your site.
  • Create an identity: The rise of social media has allowed companies to connect with their customers on a defect level. It also makes marketing to these interested parties that much more effective.
  • Email marketing is a must: Many people will compare email marketing to pamphlet drops. In a way they are similar, except with email marketing it is far more effective both in its ability to attract customers and the number of people it reaches.
  • Help your customers: Try using a blog as a standard marketing tool. Here you can share helpful information about products, share thoughts on certain topics and also provide more in-depth answers that your customers may be searching for.

These are just a few of the things to keep in mind when taking your first step into digital marketing. Although it is quite possible for you to do it yourself, choosing a leading marketing company will definitely give you the edge. There has never been a better time than now to implement these marketing solutions for your company.

Source by Anita Lyon


Branding Through a Digital Marketing Strategy?

Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.

Why have a digital marketing strategy at all?

This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketing into the marketing mix.

Surfing the web has gone from home PCs to laptops to tablets to smartphones in a very short time. Each of these are utilized on a daily basis by people looking for what you have to offer. If you have a big, slow-loading website that does not convert well to mobile devices, you are missing out on a large segment of the population who are a part of your market. A quick fix to this issue is a premium theme on the WordPress platform that resizes based upon the viewing device. (There are other CMS platforms, but WordPress is the best known and my own personal favorite.)

  • Content

Unique and valuable content that gives your visitors what they are searching for will go a long way to building your business. If you trick them into coming to your site for one thing and then try to sell them something else, they will hit the back button immediately. Deliver what you promise. Well written content adds value to their experience. Do not neglect the spell-checker or grammar checks either. Be professional.

  • Know your target

How can you aim for success if you do not have an identified target? You can not. If you say that your product appeals to everyone and the world is your target market mean that you do not know anything about your product or how to sell it. Everyone is not interested is what you have on the internet. Realizing this will help you figure out how to get those who ARE interested to your website. Once there, you can convert these visitors into paying customers!

  • Measure your success

One of the most important things you can do is to monitor your success (and failures). Using a product like Google Analytics will tell you how many visitors you are getting, where they are coming from, how long they stay, which sites they visit and keywords that they are using to find you. When a new search term comes up, you can tailor your site by adding a new article to get more visitors using that search. Growing your business is all about knowing where you are so you can keep moving forward.

These are some basic suggestions to help you build your audience in a positive direction. It's not an overnight things, relationships take time.

So, ask yourself: Is your business worth a little extra effort?

Source by ML Joshua


People As Digital Marketing Resources – A Critical Investment

Type the words "Digital Marketing Resources" into any online search engine and the references and sources are almost overwhelming. Within the same sources industry experts abound with advice, suggestions and pitches. However, what seems to be sparse is information about organizations, enterprises and companies making serious, strategic investments in people as digital marketing resources.

From another angle, how serious are businesses and organizations taking the new media / digital revolution? When an organization jumps on the social media bandwagon, how are they preparing? Are they strategically planning so that their participation in social media includes a plan, training of current communications personnel and / or hiring of new personnel with the latest new media skills and rolling it into the overall business plan? Or, is the approach more like starting a Facebook, tweeting and blogging without, guidelines, a plan or in the least a framework for a plan? If this electronic communication wave were an innovative manufacturing technology the discussions would most likely start with QS9000 and / or ISO alignment, aka quality standardization systems.

Considering the impact of communication it should be clear that the management of direct marketing resources needs to start with investing in people. Companies and organizations must realize this as part of the overall communications strategy first, before focusing on the tactics (delivery methods, tools, frequency, etc.). "On-the-job / off-the-cuff" seems to be popular. However participation in the digital marketing arena must include a plan. Strategy planning and specialized / corporate training for professionals should be two main areas of time and resource investment. Two companies exhibiting progressive and strategic social media communications planning are Dell and IBM but they are in the minority.

Communication is the "social" face and voice of organizations, companies and institutions. Social media and new media technologies are the new tools are here to stay. However, communication never left. Methods and tools have been upgraded and re-packaged, but communication is still the foundation.

Careful communication through the channels of new media communications is vital and requires a position in the business plan under both short and long terms sections. This commitment also calls for serious commitment from the top.

People as a digital marketing resource …. it is a critical investment.

Source by Elaine Cosme-Petersen


The Importance of Digital Media Marketing

Thanks to the digital media marketing, you can now store and use data in digital format that can be released to the targeted audience anywhere, anytime. In digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and can direct them to the desired area, even globally through the internet.

For greater impacts and for the sake of good presentation, you can combine data like text, audio, video, and graphics and offer your product or service to the potential customers. What used to be once the efforts of many to present a product or service, has now become an automated procedure since you do not need a huge number of manpower to reach even globally.

Marketing has started its travel from a physical showroom and has reached to its current destination of virtual showroom, enabling a faster, professional and wider reach much economically. The world of internet has offered enormous ease when it comes to marketing. The digital media marketing has tremendously benefited from the internet. While sitting at the comfort of your own office, you can now market your product to the other corner of the world. This is the great benefit of digital marketing through internet.

Digital marketing should not be confused with the internet marketing as different marketing approaches are made in both of the cases. While digital media marketing is not just limited to the internet, the internet marketing is just limited to the internet where you can display whatever information you want for the targeted viewers, anywhere in the world.

Digital media news marketing is not limited just to the internet, it goes much beyond that. As the digital marketing media, you have Short Message Services, SMS, through cell phones; Voice broadcast; Blogs, Websites; Really Simple Syndication, RSS, feeds; Podcasts; Video emails; Outdoor digital displays, etc. The importance of digital media marketing has proven itself as an essential part of a business and as a fast mean of transferring information.

The strategy of digital marketing is based on two types – ‘pull digital online marketing’ and ‘push digital online marketing.’ In Pull Digital Marketing, it would be possible for any potential customer to reach to the source that provides details of the product or service. Advertisers use different media to attract and direct the customers to the targeted source, such as websites, blogs, other audio and video sources, etc. In Pull Digital Marketing, you actually have to ‘pull’ the customers to the targeted area.

On the other hand, in the Push Digital news media Marketing, customers are provided the required information through any digital advertising media. By using RSS, SMS, Cell phone calls, etc, you have to ‘push’ the potential customers towards your products or services.

While digital media marketing has changed the whole concept of marketing, it is necessary to employ multiple channels of delivery while using both Pull and Push digital news media marketing techniques. The digital media marketing will be more advantageous and yielding if carefully and sensibly planned and presented to the targeted customers. The use of graphics, audio-visual displays, animated or impressive text, etc certainly do a great job to attract and persuade potential customers towards your targeted goal.

Source by Liza Mathers


Tips In Choosing A Digital Marketing Agency

A digital marketing agency works with a lot of business today to help them reach the right agent. It helps businesses increase brand awareness. It helps businesses increase its customer base. If you are in the business industry, you’d surely want to find a reputable company to help you market your brand. Since these agencies can provide great impact to your business, it’s crucial that you choose the right one.

So how do you choose an agency? For sure, you will find a lot of agencies out there that offer the services you’d want. So how do you shorten the list? What factors do you need to consider in finding the best one?

• Go traditional. One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.

• Check out for awards. One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.

• Request for a presentation. Once you’ve narrowed down your choices, request for a presentation from these agencies. Be sure to explain what your company is looking for. And then ask them give a presentation of what marketing strategies can they provide for you.

When agencies make their presentations, you’ll need time to assess their ideas. This is not an easy task to do. You need to find the qualities you are looking for in an agency. Establishing your requirements can help you find which agencies are suitable for your wants and needs. So what qualities and other factors should you consider?

• Expertise. Digital marketing has a lot of aspects, and different agencies can provide several services for you. In digital marketing, there are aspects such as web marketing, social media marketing, etc. So when you are aiming for web marketing, find the agency that specializes in it; the same goes for the other aspects.

• Results. This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.

Source by Sasha Marin


Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media.

It’s been said that “2014 is going to be a killer year for social media and small business.” It’s also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and/or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by “liking,” “following” or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans’ spending power will reach $1.1 trillion by 2015.

As stated by Marketingvox: “Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform.” So, what does this mean for small businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Source by Stacey O Mathis


Why It Makes Sense to Outsource Digital Marketing

As a business owner or entrepreneur, managing a business is always challenging, requires a lot of focus, planning and managing of various work aspects, you even don’t plan for. In such situations, as a business manager or owner, it is imperative that you take certain crucial decisions of work that you plan to manage, delegate, build teams for or outsource to another company.

In most cases, it always makes sense to outsource specialized work not core but complementary to your business to an expert or another company. And there are many business benefits of outsourcing such work. In today’s digital world, when companies are transforming the way they do business and making it digital-centric, it is important to have captive digital knowledge in-house but it makes a lot of sense to outsource your digital initiatives.

Outsourcing to another company or agency helps in many ways. Who offer specialized digital services like Search Engine Marketing (SEM) on Google and Bing, Pay per Click Ads (PPC) on platforms like Google, Facebook, Twitter, Instagram, LinkedIn and Video Ads on YouTube and other platforms?

There are several benefits for brands in outsourcing digital marketing and have shared a few that are most important:

Firstly, the brand team is able to focus on key business priorities and related objectives given the focus required and resource management required for the same. By outsourcing specialized areas like digital marketing, a brand or small business owner does not have to worry or spend time trying to hire someone or a team to manage your stuffs. And doing this removes the worry of head count or associated costs or managing aspirations of such specialists in your team post-hiring them.

And this works best when that specialized function like online advertising is not cored to your business but is an enabler. So rather than build a digital team in-house, it makes sense to outsource the work. And the longer term has one person on your team who builds captive knowledge and also coordinated and works with the outsourced company to manage these digital initiatives. This also reduces hiring worries, costs or retention challenges for the organization.

When you outsource your digital marketing, you also hope to enhance your overall marketing efforts with expert advice you get on digital strategy from the outsourced agency who are experts working on initiatives across sectors for multiple clients. So your outsourced digital marketing partner comes with a lot of experience which can complement your own thinking and strategy resulting in better results over time for the brand

Having a digital marketing partner also longer term helps you save money as digital marketing requires the right expertise, knowledge and experience to manage media buying and planning and helping in savings there.

An outsourced digital marketing account also results in efficiencies in better budget allocation resulting out of data analytics and re-allocation of budget basis efficiency of return on ad spends. Only a team with considerable experience and expertise can manage this such that decisions are taken at the right time to achieve continuous improvement and benefit for the brand in its digital marketing media spends.

The critical need to stay updated in the ever-changing digital marketing world goes away when you have a perfect partner to whom you have outsourced all your work. Not that being updated is not important, but having someone do that helps you focus on your core product, service or customers. Being in the know of all that happens in the digital world across platforms and mediums is a hugely time-consuming task. Which can easily take its toll when it is managed in-house. So outsourcing helps brands have a partner who helps the brand be updated without spending the time and effort required for it.

The last but equally important another critical benefit of outsourcing digital marketing is saving time and resources on all operational aspects of managing it. Right from interacting with publishers, ad platforms to account management, e-commerce tracking, analytics and reporting.

When all of these benefits are added up from the saving in time to resources and money, the decision to outsource digital marketing makes a lot of sense. Now begins the challenging task of finding the right partner.

Source by Jiby Thomas


Who Should Learn Digital Marketing

To make it simple, digital marketing is nothing but marketing of any product or service done via internet. It is a kind of “new-age” marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.

Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.

Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.

Advantages of Internet Marketing Over Traditional Marketing

• As already discussed in the introduction, the greatest advantage of digital marketing is that it facilitates the scope of monitoring online campaigns, which is otherwise not possible in the case of traditional marketing techniques.

• You may make the analysis of your online campaign right from the start and can determine its progress that too in real time. Real time analysis can be done in matters related to determining traffic to your website, knowing conversion rates and many others.

• Creating inquiries, generating visitors, reaching your target audience, branding related possibilities and many other benefits are associated with digital marketing. Traditional marketing is devoid of all these benefits. Once you have implemented a campaign in traditional marketing system, it is difficult to perform tweaks or other customizing options.

• World wide exposure – The information that you share can be accessed from any part of the globe. Even you can determine or make a preference over your target locations.

• Compared to traditional marketing, the cost of setting up a digital campaign is very less.

• In order to implement a digital marketing campaign, your essential requirements are a computer, internet connection and an in-depth knowledge in digital marketing.

Who should attend internet marketing training program?

Attending a internet marketing training program is a “must do” for anyone would like to get into online marketing. Ranging from a company CEO to a housewife, rather anyone with a basic knowledge of computer and internet can pursue this course.

• Marketing professionals – Marketing professionals who own a BBA or MBA degree, Business development Executives, or other experienced individuals who have been in to marketing must take up this course. For marketing professionals, taking up digital marketing training program should not be viewed as an option to consider later. It is high time that you become aware of the latest digital marketing concepts, without which it is difficult to survive in this ever-changing digital era.

• Individuals who are currently implementing the traditional marketing strategies and who would like to make a “switch-over” – Marketing strategies have to be changed according to the changes that we perceive and feel in our society. Sticking on to the same old marketing tactics may prove fatal and may affect your business prospects in a negative way. Those individuals who would like to try out digital marketing are all invited to this training program. Even merging traditional marketing techniques with web marketing may work out in certain scenarios. After all, the perquisite to attend this course as already indicated is only the basic understanding of computer and the internet.

• Company CEO – The CEO can monitor the marketing strategies adopted by his/her company and can coordinate the implementation procedures with the entire team. Having a though understanding of digital marketing concepts and technicalities makes CEO capable of providing his/her contribution and suggestions to the marketing wing.

• Beneficial for housewives – A vast majority of housewives have ample time at home after performing their routine works. Those housewives who are interested to make some extra income from online marketing can certainly take up the digital marketing course. For example, paintings, art works, handicrafts, dress materials etc can be marketed via online with the least expenditure.

• Students – Students pursuing BBA, MBA and other marketing oriented courses can take up digital marketing course as a part time course along with their studies. It serves as an extra bonus at the time of interviews and can boost up your profile. Moreover, the individuals shall be eligible for placement in IT companies as SEO analyst, Digital marketing Executive etc.

• Others – Web marketing is not meant for marketing professionals or online marketers alone. Even a layman with a strong desire to explore the horizons of digital marketing can master this subject with little bit dedication and hard work.

• Classes according to your convenience – We offer a wide variety of training programs in order to suit your convenience or work schedule. We provide weekend, individual and online classes for our students. We also arrange corporate training for MNCs and start-up ventures. If needed, you may also attend our digital marketing crash course for the duration of 2 days. This will help you attain a quick grasp of digital marketing basics.

Source by Prince Vishnu K