Archives September 2019

Avail Digital Marketing Services To Transform Your Business

A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.

When implemented in a right manner, a marketing strategy can show noticeable results in the context of ROI, traffic and online visibility. However, achieving desired results is not so easy. In order to get the most out of it, the marketers should go on board on a range of digital marketing services to transform the way they promote their businesses.

A successful digital marketing campaign includes professional strategies, structures, and top-notch technologies, along with professional experience. The experts utilize cutting-edge digital marketing techniques to drive bottom-line development of a business. If you run an online business and would like to grow by leaps and bounds, it is the time to hire a digital marketing expert. If you are still confused, here are some reasons why you need an effective digital marketing strategy for your business –

Get a direction

Many businesses don’t have a clear motto and aim. They don’t know what they want to achieve exactly. The experts set the goals keeping in your mind your expectations and utilize the best methods to achieve them for you. The marketers start the work by outlining the business goals. Planning, execution and management, etc. all the responsibilities are carried out by the professionals.

Know your market share

In order to satisfy demands of the customers, it is essential that you know your market share. The experts analyze customer’s behavior, buying tendencies, competitors and many more things to let you know where you exists the market. Social media marketing is one of the advanced and useful digital marketing techniques that allow a business to know the customers. The experts increase engagement with customers by making a strong and dynamic presence of clients over social media.

To be in competition

Online marketing is not a one time job, it is an ongoing process. If you are not utilizing avant-garde digital services, your competitors will move ahead to you. Every day, many companies are launched over the internet with a common goal to achieve success and increase profit. Without proficient marketing plans, it is not possible to survive in the competition. Having a professional digital marketing partner may enable you to lead the battle. Don’t give up if a marketing plan is not offering quick results, be patience and wait for productive results.

To build loyalty online

Gaining confidence of your clients is not an easy thing to do, it requires constant efforts. By utilizing right kinds of marketing services, you can build and maintain trust and loyalty among clients about your brand. The marketers know how to make the clients remember you with online reputation management and branding. Blogging, content marketing and social media activities, etc. can help you to build loyalty among target audiences.

Know your customers

A successful marketer always understands the mind-set, needs and expectations of the clients. If you don’t how what your clients very well, it is time to invest in an effective marketing campaign. The experts evaluate the clients, identify weakness and address them to nurture your business.

Go beyond the boundaries

With traditional marketing techniques, you can grow, but can’t reach the edge. Digital marketing services allow you to go beyond all the boundaries. By investing in SEO, social media marketing and PPC, etc. you can enlarge your reach to your potential customers.

Encourage customer engagement

Professional digital marketers understand the worth of customer engagement for the growth and popularity of your business and they encourage it using various tactics. They segment the customers according to your interest and allow you to interact with them.

In order to accomplish your goal, opt for a right digital marketing company that can carry out the jobs in an efficient manner keeping in mind your business nature, target audiences and specific objectives. Choose a reliable company that is engaged in offering top-notch digital marketing services according to the latest trends.

Source by Atul Gondane


Digital Marketing And Its Importance

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.

What is Digital Marketing?

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.

Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.

High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.

Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.

Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.

Source by Yash Pal Singh


Digital Marketing – A New Innovation in Reaching Consumers Effectively

Digital marketing is about disseminating information through two-way interaction between companies and consumers. It uses the new electronic media to reach consumers instead of traditional media like newspapers or network television.

New media mainly includes online platforms on the World Wide Web such as micro-sites, social networking sites, portals and forums. It also includes various other spin-offs like mobile apps, electronic bulletins, web-based TV, E-book readers and portable devices. However, the implications of digital marketing are much more.

Large companies have operations the world over, making it difficult for local governments to monitor their various activities. Consumer groups and NGOs have stepped in where governments have been ineffective by monitoring and reporting compliance or non-compliance of a business to local laws, to tribes of consumers and their governments. Digital marketing has come about due to the global nature of the internet. Many companies use it to dispel mistrust and operate in plain sight by making their plans and activities transparent in the communities they are in.

Digital marketing has also gained precedence over traditional marketing due to the inherent bias in "Push" strategy of marketing communications. In this model, a firm "feeds" information to its customers that directly benefits it, negating all others. Now smart marketers have replaced this model with the "Pull" method, firmly, passing on control to consumers. Consumers can now access content when they like, about what they like and offer feedback instantaneously. Clicking videos on You Tube or ads on Facebook are some examples.

The consumer benefits of digital marketing are immense. The individual is no longer a pawn being overwhelmed with 3000 advertising messages a day or 3.3 million impressions a year. This is sheer content which the human mind cannot even process leave alone being able to comprehend and retain. The new "Pull" model offers a more respectful model where the consumer is truly King. The individual can connect with a brand in a place or setting of his choosing; at a convenient time; seek information and share experiences, good or bad, freely with like-minded others.

At the same time, it benefits marketers too. The power of online forums have prompted thousands of companies to set-up their own unregulated, unfiltered forums where consumers can openly discuss their views about the company. Forums on eBay, Amazon, Microsoft, Best Buy, HP and Dell's websites are cases in point. Insights gleaned from these forums have helped marketers to offer better products or services without extensively conducting market research, thus, effectively cutting down on expenses and time to get to markets.

Another benefit is the sheer cost savings of media use. For pennies on the dollar, marketers can now advertise on social sites like MySpace, Facebook, Diig and others. Add to that, viral videos and online blogs promote a message far quickly, cheaply and effectively than regular media. The effectiveness of digital marketing is disproportionately higher than what is spent on doing it.

For the last decade, digital marketing has continued to grow at the expense of existing media. This trend is predicted to become the norm as more and more consumers use their computers to access content, both for entertainment and information. To understand the importance of digital marketing, ask yourself what would upset you more today – that your TV broke down or your computer?

Source by Ali Khasami


How a Digital Marketing Agency Can Help Your Business to Grow Fast?

The majority of things in the world today are ruled by technology and its applications. Use of internet, emails, mobiles and other communication devices have completely changed the face of business. The preferred language for communication between businesses and their customers, peers and suppliers is digital. And those who do not master this language soon will be quickly left behind since marketing is key to the success of any business and hiring a good digital marketing agency is the first step in this direction.

What Is Digital Marketing
Any form of advertising done through a digital medium is known as digital marketing. This includes TV, radio, internet, SMS / MMS through mobile phones, social media marketing and outdoor advertising in the form of banners and digital displays.marketing, which has been found to be an effective marketing tool, has two forms: push and pull . In the pull form, the customer has to seek out the marketer through a URL or link to his website where all the information about his service or product is made available. The push form puts across the advertisement so that there are more chances of the customer seeing it. E-mails, SMS and RSS are the most common examples of this.

Advantages of Digital Marketing
It is the easiest way to reach people these days. There are very few people in the world today without access to a TV, radio or internet connection. The sheer number of people that you can reach through digital media with a single marketing campaign is reason enough to hire a marketing agency that can take care of all your needs. Social networking is also big these days and is a gold mine for marketing your products especially those that target the younger crowd. Many companies and professionals also offer e-mail marketing services which have proven to be very effective due to the large number of people who have mail ids.

Why Use a Digital Marketing Agency?
An agency focuses on making the marketing most effective while you have a business to run. For an agency, this is their business and they definitely know it better than you. Experts who follow new developments and experience that comes from being part of the marketing industry offer more effective marketing than non marketing businesses can generally accomplish by themselves. Not only this, their operating costs will also be much less compared to what you will have to spend in setting up a team of your own.

Source by Mac Jeklin


How the Digital Marketing Companies Can Help Clients

Any professional web design company would assist the customers in many respects. All businesses need to have a strong web presence so that they can do well with SEO scores. So when you are looking to find a good web designer, the first thing you have to check is designing services that are quality oriented. A digital marketing agency helps in developing a website that offers easy and straightforward navigation, a responsive layout, smooth flow of contents as well as a site that is well optimized. A site should be attractive and fruitful so that it can attract more clients. There are the following ways in which you can choose a good website designing company.

Check for the background of the company

Before hiring a digital marketing company, it is important to check for the backdrop of the agency, its portfolio, qualification as well as experience. An experienced company would have a good portfolio as well as real testimonials. They will have consistency and good reputation as well. It would also help in transforming art and websites into creativity. So the first point would be to try out an agency that has real customer interaction, long time experience, and a good portfolio.

A company that has skilled employees

It is always preferable to choose a good web design company that comprises of dedicated and experienced employees. All staff needs to be well trained with good designations such as web designers, graphic designers, project manager as well as the developer. They should also be capable enough to fulfill the customer requirements. A good web design company should also have a good idea about content maintenance, search engine optimization as well as quality checking and testing as well as operating systems.

Should be professional

A good web development company should be professional and should offer proper services to its clients. They should also understand the business requirements of its customers and help in increasing the future sales and profit and enhance the company brand. They should comprise of practical guidelines along with efficient time management and also give fresh and new targets in every phase.

A company who maintains privacy

Privacy is critical when it comes to designing a good website. A good website design company should maintain privacy so that the site will not be hacked. All competitors and businesspeople should never know that secrets of the website business of one company. Also do not always go for a cheaper web design company. It is always better to opt for a company that is expensive but performs its job well.
These are a few tips to choose a good web design company. If you follow all these above steps, then you would be able to find a good designing company for your requirements.

Source by Alex Fisher


Digital Marketing – Assured Return on Investment

Many people who advertise say that half of the money that they invest is actually wasted and does not yield any benefit. Well that isn't entirely correct. Advertising always reaps some amount of benefits, that why so many companies advertise so much.

These days, it is taking the place of other traditional methods of marketing such as print media. The main reason of this is the ever growing daily use of electronic and digital media such as the radio, television, internet and mobiles. The main focus these days has been the internet and more and more companies are shifting towards advertising online. Companies can advertise online by having banner ads on various websites, web blog posting, social media integration and last but most important of all become listed on search engines. This way whenever a person searches for something and your ad's keyword match then your ad would also be listed in the search result, thereby giving your ad more exposure.

Due to the ever increasing need of techniques and tactics, many agencies and consultancies have been created. These agencies and consultancies help in guiding their clients in matters of strategies and how to use them effectively for their businesses.

Advertising actually has a lot of benefits, maybe not monetary ones but ones from which you can actually learn something. For example, it shows how the consumer market reacts to your products. You can also gain experience and know what the public actually likes and dislikes. Yes sometimes you do not get something in return from digital marketing, but you actually do learn from it.

Using this via search engines, gives the opportunity to divide your consumer market into groups. This process is called segmentation and can actually be quite valuable. Due to segmentation you can improve your quality and sometimes focus on a few groups and sell the majority of your products to them instead of targeting everybody and not selling many products.

Not everything we do, gives us monetary benefits. Sometimes what we consider to be waste is actually quite valuable and will benefit us in the future if not today. This would be knowledge and experience. The famous saying, you learn from your mistakes, applies to advertising as well. And what better way there would be to learn through trail and error so that you are guaranteed success as advertising has no hard and fast rule which states the amount of adverting you need to do.

Source by James Ed


Digital Dynamic Marketing for Shopping Malls

In this article we look at the developing world of advertising in public spaces, in particular, the ever popular hobby of 'shopping'. It consists of every walk of life and therefore encompasses an enormous captive audience for sales features. The way in which products tempt the purchaser is developing into the technical age of Digital Sales.

This evolution brings moving pictures and sound to the once static ad. poster, it is visually eye-catching and provides far more data in a non intrusive appearance. Consumers just can't help but nip in the bud and watch the dynamic monitor, influencing their selection of what to buy, which is what promotion is all about.

Where these digital indoor (or outside) LCD displays are sited is equally important as the product they portray. Often TVs are found at the point of sale, where the shopper queue to pay for their purchase, but can also be persuaded by the moving pictures to pick up the advertised goods, on display next to them, and pay for it too whilst at the till point. Another innovative way is to display the monitor in the floor of the store, where customers are attracted to the campaign and are drawn to the dynamic concept along with the retailer's shop floor layout.

Initial outlay for these LCD TVs can be evaluated against the potential earnings they can produce. Where as the usual static poster media could only feature one item, these psycho graphic plasma display screens can host numerous items or services relevant to their location, resulting an added profits.

This is the way forward in a demanding world of merchandising, where every person is a prospective sale. It opens up a whole new perception for advertising merchandise and visually communicates the media to the shopper in a modern, contemporary and unique way.

Installing the displays and content players in a LCD housing can benefit the business by safeguarding their investment in the project, these Monitor enclosures are used for defending the internal hardware from the elements and possible vandal hazard.

Source by Dave Bradley


Outsourcing Digital Marketing Solutions

A brand always looks for an end-to-end, holistic marketing approach that can help in its overall growth and expansion. With more and more creative agencies coming up in the market, entrepreneurs look forward to target mass audience and engage them with their brand. However, this involves a lot of business cost. This is why web service providers are offering new and improved, fully-integrated IT (Information Technology) and BPO (Business Process outsourcing) solutions to reduce the overall business cost and develop effective campaigns as per the needs of a client.

Service providers offer a range of innovative Internet marketing solutions as mentioned below:

• Social media marketing & monitoring

• Pay per click and campaign management

• Search engine optimization & auditing

• Email marketing management

• Website design & development

• Online reputation management

• Content creation & marketing

• Blog consultation

• Link building

These solutions are strategically integrated in an enterprise platform which is accessible by both parties- the brand and the third-party service provider. This can redefine the digital marketing approach of organizations. Other than this, virtual assistance, cloud computing and remote infrastructure management services are also available with a reputed service provider which empowers a brand to manage the business processes, more efficiently and proactively.

A professional service partner helps an organization to bring its marketing process on track. Entrepreneurs outsource some or most of their marketing functions to a vendor. These vendors take care of everything, ranging from, developing effective strategies, exploring latest trends, applying technology advancements, evaluating business results and so on. By helping in executing an effective marketing strategy, service vendors empower entrepreneurs to bring business continuity, speed and effectiveness. By leveraging the cutting-edge technologies and online platforms, enterprises expand their reach to engage more and more customers.

Channels of marketing and engagement

Social: Brands having an active profile on various social media platforms incur a lot of popularity among targeted customers. Having a strong social media presence is considered a business differentiator by entrepreneurs. By being active on social platforms, an entrepreneur can reach out to a mass audience at low cost (without spending much of the marketing budget).

Cloud: Service providers assist organizations to take full advantage of cloud-based services and technologies as well as integrated applications as and when required, to increase business agility.

Mobility: To improve the overall business process, entrepreneurs must integrate effective and innovative mobility solutions. Incorporating on-the-go solutions and utilizing multiple customer-centric devices adds value to a business.

Analytics: By developing and deploying measurable and sustainable methods, service providers improve the planning and execution of a process.

Source by CM Jain


Better Product Promotion With the Help of Digital Marketing Specialists

Digital marketing has changed the face of advertising. While many companies stick to print, TV, radio, and other means of traditional advertising, some switched to digital methods for more convenience. When the Internet became popular, many companies took the liberty of promoting their products and services online. What is it about digital marketing that makes it popular these days? Find out how digital marketing specialists can help with your online advertising needs.

What is digital marketing?

Digital marketing uses technology to send advertising messages and interact with potential clients for product promotions. This uses the Internet and devices like smartphones, game consoles, and computers to develop more interaction with a certain audience and to put emphasis on brand marketing. This narrows a company’s targeting approach so clients can find products or services that fit their interest, instead of large-scale advertising that focuses on a broad market. Companies can create better opportunities in a timely and cost-effective manner that traditional advertising might not offer.

Different Types of Digital Advertising

This form of marketing does not rely on one technique to achieve a company’s goals. You can use different mediums simultaneously to promote products throughout your clients. Here are some popular strategies digital marketing agencies use:

Pay per Click: This is the process of promoting websites through search engines. Marketing specialists place text advertisements along the top, bottom, and side of a search results page. You need to pay a certain fee when users click on the ad. You must also choose between two models to determine the cost per click. Some companies bid on certain keywords with relevance to their target market. Others choose a fixed rate that advertisers might offer for the ad placement.

Email Marketing: This is the promotion of a product or service through electronic mail. Companies often use this to improve their relationship among potential and existing customers through subscription service. Email marketing is one of the most cost-effective solutions you can use. This eliminates the trouble of sending bulky mail through postal services, reducing costs on printing and delivery fees. This also allows you to reach a wider audience over a short period. You can simply click and send newsletters and other promotional materials using your email to all your contacts.

Nevertheless, you need to be careful when using this form of marketing, as some people might consider your mail as spam.

Social Media Marketing: This form of marketing allows you to spread news and other promotions throughout social networking websites. You can post statuses, pictures, and events on these networking sites to keep customers updated. If users find your content relevant and useful, they can share it on their profile. A great thing about social media advertising is you can interact with clients directly. Some clients can post inquiries on your profile or leave comments on your posts.

Mobile Marketing: Digital marketing agencies can use smartphones and other mobile devices to promote products and services. You can send SMS messages to clients and keep them updated about products and special deals. You can also combine mobile marketing with online techniques, as some clients access their social networking accounts and emails with their smartphones. This technique is one of the most cost-effective digital marketing solutions.

Source by Harry Rodriguez


Digital Marketing Success – What It Is Made Of

What are the important parts of digital marketing that you wouldn't want to miss?

Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing.

For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise. Here are the most important parts of digital marketing that you should think twice before making any changes.

  • Engaging and Sharable Content Marketing

Content marketing may seem easy for new businessmen, but it is not. A content is not just producing articles or news about your business; it is also be about being informative, engaging and sharable. It should also have keywords that will be easier to find through search engines and will appear on organic searches.

According to a study made by business2community.com, less than 10% of their respondents say that content marketing is not helping their businesses grow. On the same study, 73% claims of having improved brand awareness and 64% on increased traffic due to their content marketing efforts. This goes to show that engaging and sharable content marketing creates better opportunities for companies.

  • Organized Email Marketing

Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business. Have a schedule on the emails you will send to your consumers and remind them of how great your business is without exaggerating. Make sure that you send information that is relative to your business, products or services and will also be useful on their end.

  • Well-Built and Functional Website Design

Your website is the front of your business and an important component of your digital marketing strategy. Your web design should have a great and lasting impression for your clients and potential clients. Each button and link should direct your clients to where they intend to be and have the information they want to know. If any parts of your website is not working, it may cause your clients to doubt your site.

Your website should also be neat; the less clutter, the better. Remove buttons that are not necessary or place them under tabs. Place information on your homepage that are concise but still informative. Make sure you feature more of your business than other ads. Ads are great since you also get to promote other businesses, but having too many can make your site look annoying. Consumers will also feel frustrated if they accidentally click on an ad instead of a button or tab in your site.

  • Organic SEO

It is very gratifying to see your business on the first pages of search engine result pages. Organic SEO means your content marketing efforts paid off without any need of Pay-Per-Click ads. Organic SEO also helps you gauge the traffic to your site and the return of investment for your digital marketing efforts.

To be part of organic search category means your content is unique and your choice of keywords are mostly searched by consumers. Being included on the first pages of search results will allow your business to have more exposure to your customers and potential customers. This means bigger and better traffic and the potential of making more sales.

  • Mobile Marketing Ready

Making your website mobile ready allows your client or potential client to access your site even when using their smartphones or mobile phones. The use of mobile phones today is no longer just for calling or sending text messages. As technology progresses, mobile phones try to keep up by having the capability of accessing the internet and social media sites with the use of the internet.

  • Active Social Media

Social media has become a part of many company's digital marketing strategy. It helps them connect to a vast number of consumers in a matter of seconds. The feedback of consumers can be assessed through their posts in social media such as Twitter and Facebook.

Sharing content and answering your consumers' concerns through your social media accounts indicate how proactive you are in reaching for your consumers. In a study made by IDG or International Data Group in December 2012, 95% of consumers are using social media, with 44% indicating their purchase is affected by the product's exposure in social media. This shows how significant social media exposure is for businesses, big or small.

  • Efficient Analytics

Marketing analytics is a crucial part of your digital marketing strategy. This will determine your company standing, how well your digital marketing efforts are affecting your business' sales and what can be lacking on your digital marketing. An efficient analytics can help your business have a solid solution in the issues you encounter and what step you'll take next.

Having all these elements working harmoniously for your digital marketing will definitely lead your company to a better future. Start on these elements and work your way up. Invest on your digital marketing needs wisely. Getting help from professionals in digital marketing will be a better move if you need any help with your next move in your digital marketing strategy.

Source by Timotheus Lee


Digital Marketing and the Rise of Online Advertising

“The future of advertising is the Internet” – Bill Gates

Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today’s advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Marketing

The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.

There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street. Customers don’t have a platform to communicate with manufacturers and companies themselves. This gap in communication is eliminated by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth reviews about the product in question. This creates a direct line of communication between consumers and manufacturers as the latter is able to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing might seem straightforward but involves a large amount of planning. Some techniques used by the individuals to increase the online visibility of a website are mentioned below:

1. Search Engine Optimization (SEO): It is a set of guidelines set by search engines which if followed, results in a higher position of a website on Search Engine Page Rankings (SERP). These guidelines include factors like keyword density, back-linking, domain authority etc.

2. Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEM while talking about paid advertising online. To get higher rankings on search engines, companies often purchase certain keywords on search engines. SEM deals only with paid results while SEO is about unpaid and organic results.

3. Social Media Marketing: Seeing a chunk of the online audience on social media websites, forming a solid social media marketing plan has become essential for digital marketing strategies of companies. Using trending posts and targeting specific groups of people online who might feel interested in a product offered by a company are only some ways of promoting products on social media.

The Legacy of Digital marketing

While there is no denying the importance of digital media, there will come a time when companies will have to change their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is safe to assume the tide will turn soon. Whether digital marketing chooses to swim or drown remains to be seen.

Source by Gauravv Verma


Digital Marketing Is Shifting The Paradigm Of The Market

Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to integrate all the factors so that business can perform its operations while attracting customers.

In practical terms, internet marketing is about analysing digital data, track user behavior, extensive market research, know-how of the technology, digital business design, and other highly innovative online marketing strategies that ensures business growth and prosperity in both long and short term .

Business owners always want to go digital to focus in the customers and provide them what exactly they want. No doubt, digital marketing engagements are multi-functional and multifaceted, and can help business owners to have the fastest feedback and comments from the customers. It helps in resolving complex business challenges, while engaging maximum number of customers.

Practical Based Training That Adds Value

Of course, a whole new infrastructure is needed to address certain specific problems as well as expertise to handle it. That is why, businesses hire top-of-the-breed IT and internet marketing experts who have done a proper digital marketing training and can transform a dull company into a profit generating machine through digital means.

In order to attract, inspire, motivate, educate, inform, and interact with the customers, businesses re-define their business approaches and with the help of a trained digital marketing experts, they prepare a solid plan. They not only magnify their presence on almost all the social channels, but also increase their activity on the top information sharing sites.

This will eventually improve the awareness of the customers, and enhance their experience at the same time. Companies often hire people who have digital marketing training and certification and have the comprehensive knowledge of building brands through different online & social channels.

Digital marketing experts help the businesses to drive better sales and improve productivity in a flawless manner. They also try to gain trust and confidence of the people so that in the long term their business can perform easily and gain significant importance. They not only master the multichannel to generate practical marketing insights, but also develop their strategies accordingly. They efficiently streamline planning as well as internet marketing execution processes to increase the business visibility.

Today, it is getting digital marketing training and certification as well as knowledge to bring dramatic organizational changes. You can easily find an institute offering digital marketing training and other certification courses to the aspirants.

Source by Rahul Tandon


Digital Marketing B2B

How you allocate your time as a salesperson is key. In particular, maintaining a healthy pipeline requires that you balance your efforts between:

• Focusing on closing the most likely deals for this quarter.

• Nurturing those prospects with potential for next quarter.

• Generating fresh leads to go in at the top of the sales funnel.

To get the balance right can be a challenge. Key to the efficient use of your time is a system for prequalifying prospects and opportunities on which you are going to focus. But, too often, pre-qualification is applied in a blunt manner. Applying the popular BANT (budget, authority, timing and need) criteria too rigorously to an inbound enquiry or cold-call could exclude the bulk of the marketplace, including many companies that do not have a budget for your solution now, but still represent potential customers.

As well as selling to those who are already actively searching for a solution in the marketplace, every sales organisation must generate, and foster and nurture, demand for its solutions. That means sales and marketing must work together, with marketing substituting for pre-qualification at the lead generation stage. While some leads are classified as sales, or sales meeting-ready, others not ready for the next step are not left to waste but are nurtured. Later in the sales cycle, pre-qualification becomes more important, as the time and resources you must commit to an opportunity increases. Progressive pre-qualification – that is, asking the right questions – ensures that you can adapt your sales approach continually (if you are talking to the wrong people, or addressing the wrong requirements) to ensure you have the maximum chances of success.

Pre-qualification, like all aspects of selling, is not something that is done to, but rather is done with, a prospect. It must be a two-way process – that means asking the customer what stage he / she is at and what they want to do next, if anything. It is important to remember that you have to earn the right to ask progressively more direct and searching questions.

Your approach should reflect the stage of the buying cycle (if, indeed, there is one) that you are both at, as shown in the table below, ideally incorporating as many buyer-focused questions as possible.

The decision to engage in the buying process, in itself, is a significant commitment of resources by the buyer. For this reason, it is generally made in stages, with the sponsor in the buying organisation first being required to present a justification for a buying decision and a business case being prepared.

• Only a limited number of projects can be evaluated at any one time. This means that, although a project is of interest, the timing may not be right. As a vendor, you must show buyers how your project can impact on their immediate business priorities.

• Given the cost and time required, organisations will want to ‘kill off’ poor projects as early as possible. You may have to do most (or all) of the initial running for a project to gain traction.

• Organisations are standardising their approach to buying decisions, including steps to be followed, templates for documents, etc. This makes the process more repeatable and consistent, thereby saving time for them. You need to know – and follow – the approach required.

• Involving another supplier in the process costs time and money, so don’t expect to be able to squeeze in late when you hear that a project is under consideration, even if your solution is ideal.

• Buyers want to limit the time / cost of the buying process, which means being judicious about time spent with sellers. When you want access to all the stakeholders, you need to be conscious of the fact that this represents an additional draw on their time and adds to the cost of the decision.

• Buyers want to get something back for the time spent with vendors. They may need to meet with three vendors because their internal process requires three vendor quotes but, if each vendor requires 20 to 40 hours of time (including briefings, presentations, proposals, ongoing communication, etc.), it’s understandable that the buyer wants some immediate payback.

• Once a vendor has been selected, it makes sense for the buyer to want to develop and deepen that relationship, as opposed to going through the entire process again. When customers defect to another supplier, they face real switching costs related to the process of evaluating, educating and learning to trust another vendor.

Source by Agon Bllaca


Digital Marketing Strategies That Work

Operating a business today will not be profitable unless you have an online presence. Well, you may well be a small business owner, but that does not mean that you have to forgo the amazing opportunity of digital marketing today. On the contrary, it can help you amazingly in enhancing your clientele base. However, you certainly do need to implement a few simple strategies that have been known to work. Do not be intimidated by the novelty of this marketing though. The best way forward is to contact the best digital marketing agency in town to help you out.

It would definitely help to observe the behavior of your would-be customers in the first place. Mapping it properly will enable you to guide a virtual stranger properly through the path so that he ends up becoming a trusted customer before long.

Here are a few important points to consider right away…

Creating Awareness – Tapping the potential of a first time visitor to your website is of paramount importance. True, a well designed website will help the stranger to navigate freely and land on the page that gives him all the information he needs. You can also request the contact details and offer them valuable information about your products and/or services in exchange. This will definitely be a great way to assess the visitor and gauge his needs thereby marking him as a lead.

Catering to Interest – A potential customer will reveal his willingness to buy your product/services by visiting your website more than once. Do not fail to offer him more information specific to his own requirements though. He will no doubt be pleased to discover that you are being attentive to his needs and striving to help him. This will make him consider your company in a positive light thus making the task of conversion easier.

Kindling Desire – Do not let the visitor go after making him as a lead though. Contact him and invite him to consult with the marketing head in order to address the specific concerns that he has. You will actually be giving exactly what he needs by way of consultation. Prepare your points carefully and proceed by informing him about the reason that makes your product/service apt for his needs.

Final Action – Make the final push after showcasing your products in the most effective manner and convincing the prospective customer that it is going to be beneficial for him. The only thing that remains is the final discussion pertaining to the price, methods of payment and delivery. Go ahead and do it ASAP and you will have a successful conversion.

Source by Scott Park


Digital Marketing Trends for 2013

Digital marketing is ever-evolving, and as we move into the year 2013, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge is to lead and marshal the talent and innovative culture needed to make it a reality. Given below are a few trends to watch out.

Increase in the number of Digital Marketing Agencies or Consultants

The digital revolution has forever changed the balance of power between the customer and the organization, putting customers in charge of the relationship. The pace of decisions and deployments for marketing automation software and services is booming. However most marketing teams are not yet ready to deal with the complexity of marketing automation nor are they capable of fully leveraging the digital transformation that is required. Due this and the unprecedented demand is contributing towards the increase in the number of Digital Marketing agencies or consultants.

Small and medium businesses are also realizing the power of content marketing and need consulting services to help with the proliferation of the marketing tools and technology available, so more and more organizations are turning to digital marketing agencies to preside over these efforts.

CMO and CIO Departments to strengthen their partnership

Technology is rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are growing to meet IT demand, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.

The Year of Mobile

Consumers are spending more time and money on their mobile devices than ever before; there are encouraging evidences which support consumer engagement via mobile. Brands are keen to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing as it is generation lot of attention.

Integrated Marketing Campaigns

As marketers aspire to leverage cross-channel digital campaigns to deliver real-time results at a lower cost, integrated channel campaigns will take dominance. An integrated tool set that can convert unknown traffic to known traffic will leverage competitive advantage to most companies.

Data Driven Marketing

Data driven marketing will take prominence in the year ahead. An average B2B company uses, on average 6 different Marketing automation tools to manage a single marketing campaign, and all these tools provide the bulk of actionable data. Moreover, a company's social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting. At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to make informed data-driven decisions. Tools that will enable marketers to extract the insights from the detailed bulk data will actually serve modern marketing needs.

Optimized Cross Channel Customer Experience

This is what all marketers' are focused on delivering. The customer journey should be seamless across channels and each should play to its strengths. To achieve this all your digital platforms must talk to each other and in sync with the overall marketing strategy.

Content marketing

The trend in Content Marketing is to focus less on preparing content that will sell and more on content that will educate. Instead of pitching products or services, delivering information that makes your buyer more intelligent will work. Content writers and bloggers will be distinguished by the content they create and their influence reaches, not by their titles. There are a host of new decision engines, social curation platforms, content provisioning and production technologies and services emerging (eg Story stream, Smartology, iTrigga etc). The demand for content curation rapidly increasing, there is an interesting new set of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.

Other trends:

· Email marketing will continue to growing at astonishing rates

· Paid search for B2B companies will become less popular as new ad platforms will emerge

· Google will continue to dominate the B2B search market

· The big four of the internet will be Google, Apple, Facebook and Amazon.

Source by Varun Kumar Gautam


Digital Marketing Tricks For A Modern Business

Adopting newer strategies for digital marketing is like being one step ahead of the game. It is however important that you understand how to identify the next big thing and avoid pitfalls by investing in the wrong places.

This is exactly why you should be constantly in touch with the latest trends in both the fields – technology and marketing. Technology and online marketing go hand in hand and you need to keep track of what's in and what's not!

Here are some of the trends to watch out for:

Video Ads

One very important point to be noted is that Google includes video content in its search results. Moreover, Facebook and Bing have also started offering an option to publish video ads. Well, video ads are not a very new concept, but with the options provided by Google, Facebook and Bing, you can plan your marketing strategies such that your business gets maximum benefit.

Mobile Apps

Google changed its algorithm almost a year back to include mobile websites for search rankings. Indexed apps were also used for this purpose. Well, app indexing drops the app content in the Google search results and hence mobile apps have become very important and most of the businesses have already shifted to using mobile apps.

Mobiles Dominate

The past few years have seen a rapid rise in the use of mobile apps for businesses. But this year will see the dominance of mobiles as compared to desktops. Desktop traffic will not completely disappear, however, mobile websites, and apps with take a priority over desktop searches.

Newer Strategies For Optimization

Until now, search engine optimization has relied on search marketing and pay per click. Today, mobile devices and search engines have features for voice search such as Siri and Cortana. These can be optimized to answer customer's questions. Making sure that your business can be found by the virtual assistant is important.

Wearable Technology

Wearable technology is steadily gaining momentum. Wearable devices demand that marketers concentrate on how best to provide on-the-go information to their customers. The apps for these devices need to be strategically developed.

Advertisement Investment

It is hence important that you invest in online marketing and more importantly understand what is worth investing in. Businesses need to think about the next big thing in technology and in digital marketing to ensure that they can derive the most from their marketing efforts.

Investing in digital marketing is without a doubt necessary. But it is more important to understand that you need to invest in the right strategy. Understand where your customers are and more important understand which technology is the next big thing and which is going to flop. This is only possible if you are constantly in touch with the latest trends in both the fields.

So, whether you are a large enterprise or a small business, analyze your marketing needs and align your strategies to suit those needs. Invest your time and money in the right direction and you will see success!

Source by Bhatt Digant


Digital Marketing – Revolutionized Marketing and Different Innovative Strategies

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

Source by Anil G L


What Is Digital Marketing?

When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand.

Therefore, if you are asking what is Digital Marketing (DM), here is your answer:

This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.

Though DM started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.

In a real sense:

It is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.

Therefore,

It can happen both Online and Offline.

If the above is true, then

It existed ever since Guglielmo Marconi sent first wireless signals in 1896.

Isn’t that crazy!

However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.

This meaning is useless as technology is just the enabler of digital marketing. So let us understand what exactly digital marketing is?

What is Digital Marketing in Today’s Context?

In today’s context:

It is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.

Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.

The other form of DM is offline digital marketing, which happens on other electronic devices such as Radio or Television.

I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollars on Offline marketing during my career).

Going forward in this article when I say “DM”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

  1. It is a set of marketing activities and not just one activity.

  2. It is Interactive and not just one way. It enables two-way communication and is much more engaging compared to the other marketing methods. Interactivity is what distinguishes it from advertising on Television, which is also electronic but not interactive.

  3. It happens online. What it essentially means is that the activity is carried out on the Internet or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only. An example of this in the offline world is the use of tablets to showcase product offerings at a retail store.

  4. It helps an individual or organization. It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising. One can take advantage of digital advertising on small budgets as well.

  5. It helps reach and engage the target audience. It is focused, and one can use multiple targeting methods to reach their audience.

  6. It helps achieve business and financial objectives. It is measurable & ROI driven. It helps achieve business & financial goals.

I hope this helps. Let me know if you need any further info!

Source by Avinash Chandra