Archives August 2019

Effective Digital Marketing Strategies

For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions.

Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or niche, be it construction, restaurants and coffee bars, plumbing, roofing, real estate, or even a dentistry practice.

Combining SEO and PPC ad campaigns

A very common and usually effective strategy involves adding PPC ads to your SEO tactics. How does this work?

•1. Do detailed research on relevant keywords to your local business and the industry in general. Then, simply choose those powerful enough to bring in the largest amount of traffic.

•2. Know your target audience; their location, gender, age group, and most importantly, income. Identify your biggest customers in this group; those who have the potential to give you the greatest rewards. 3. Optimize your website and content using SEO. Build an optimized landing page on your site. This is where visitors are taken to once they click on your ad. It must be able to give them that needed push to make a purchase.

• 4. Then, craft compelling ad copy for your PPC ads. Let your words grab the attention of potential customers.

• 5. Place your PPC ads in places where your target audience are most likely to see them and of course, click.

•6. Track your conversions and results using customized tools. How much did you spend on ads? How much did you make in return? How many views? What was the overall number of clicks and visits within a specified time period?

• 7. Review your successes and failures and figure out what is working and what is not. Then, make the necessary adjustments.

• 8. Maintain your online presence by continuously optimizing your content and site.

• 9. Regularly modify your marketing strategy and campaigns to reduce cost while keeping customer retention and revenue at an all-time high.

Rather than PPC, you might decide to combine your SEO with social media marketing as it is way cheaper. PPC, on the other hand, helps you reel in those customers that are ready to make a purchase. The chances of conversion are way higher than social media advertising. At the end of the day, choosing an effective internet marketing strategy depends on your preferences, the needs of your Gold Coast business, and your priorities. The bottom line remains that whichever strategy you decide on, it must reach and engage your target audience. It must not only drive traffic to your site, it must also convert this traffic to actual sales and increased revenue.

Source by T Arkitim


The Basic Theories of Internet Marketing

Life is been governed by laws, principles, or theories. It follows that every business you do in life must be done in accordance with such relevant, established, and natural laws if you sincerely want to succeed.

In internet marketing, just like any other business, theories abound. The first theory in this context is called the theory of speed. This theory states that you must consider how fast your product or service is produced or delivered in comparison to your competitors’. This theory is very significant in the management of software development. Software programs are often expected to run fast.

As a matter of fact, if the delivery of your goods and services is faster than your competitors’ own in the same niche people will prefer your products and services to your competitors’. So you must, as a matter of necessity, consider the theory of speed when you are involving yourself in any area of internet marketing.

The second theory is known as the theory of cost. Dear Mr. Internet Marketer, the cost-effectiveness of a product or service you render is a very important determining factor in the school of internet marketing. Believe me, people like cheap products no matter how they pretend. So you must try as much as possible to make your goods and services to be “cheaper” than your rivals’ own. I advise you to check out the price of your competitors’ products and services in order to maintain a reasonable price. Strive as much as possible to ensure that you have a better price.

Thirdly, there is the theory of quality. Are you thinking of delivering inferior products to your customer? Then you should as well be thinking of becoming a failure in your chosen niche. If you ask me, your failure rate is 99.9 per cent; it then means that you are most likely to fail for just selling inferior products or rendering inferior services. Your products and services should be of very high quality if you really expect to make very high amount of money – you can only reap what you sow. Only thieves or criminals are known for taking what they do not deserve. Let me warn you before you lose out, even the poorest of all men like high quality goods and services – poverty notwithstanding.

Source by Edeh Chijioke


Trends In Digital Marketing For 2016

For some time, there has been increasing talk of a need for a ‘post-digital marketing world’ where the use of digital media and technology in marketing has become so ubiquitous we no longer complete separate “digital marketing activities” since they should be fully integrated and simply part of marketing. This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. The ‘post-digital’ thinking is also driven by problems of managing marketing activities in a business where a common problem with upskilling in digital is that ‘digital silos’ are created where different parts of marketing and their agencies don’t communicate effectively giving rise to campaigns that don’t work across media.

Here are the five digital marketing trends that will deliver genuine value if you prioritize them in 2016.

1. Personalization

2. Automation

3. Device optimization

4. Context aware content

5. Social Media

Dynamic customization is another ‘one to implement’ in 2016 if you haven’t already. It covers a wide area but you can use it to personalize email content according to given and observed customer data. Tracking engagement within an automated campaign can also help to determine where interest appears to be significant enough to warrant a call from your sales team.

Context aware means going even further beyond personalized and mobile-compatible content. It means actually responding to a customer’s environment and behaviors. Knowing your prospect’s online habits and social preferences – even their location – can enable dynamic, real-time marketing activity to engage them, rather than haphazardly firing out generic content in the hope that some of it will stick. Email marketing is delivered directly to the customer, while social media platforms provide compelling content to draw the customer in. When coordinated in synergy, the outcome can be extremely effective.

Companies will be able to interact with customers through Facebook’s messenger app. In return consumers will be able to buy online through the app, receive order notifications via instant messaging, tell their friends about their purchases and share what they bought, all without having to go to the e-commerce site they want to buy from. AdWords has given all digital marketers an early Christmas present this year with their reveal of Identity-Based Pay-Per-Click Marketing. You can now target people with specific ads, wait for it, based on their phone number or email. That means that you can direct ads or content, that exactly answers a need or want, to a targeted individual person.

Fore more details visit http://pichakra.com

Source by Ebin Sebastian


Digital Marketing Course Opening New Horizons of Success in Marketing

Why go for a digital marketing course?

Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

What one will learn in Digital marketing course?

Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

Career prospects after the course

Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

  • Digital marketing manager
  • Content marketing manager
  • Social media marketing specialist
  • SEO executives
  • Copywriters
  • Content writers
  • Conversion rate optimizers
  • Search engine marketers
  • Inbound marketing experts

Source by Shalini M


How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

Source by Davis Kathy Mil


The Importance and Advantages of Digital Marketing

Marketing encompasses all of the ways you can reach your target audience. It involves getting noticed by putting your brand in the forefront at the right time and in the right placed, increasing the chances of reaching the audience you desire.

Digital marketing for Mornington Peninsula businesses is one of the best strategies to use in order to interact with customers on various platforms. Because of how much businesses and their audience can interact, online marketing is a highly important facet of business. Let's take a look at some of the benefits of online marketing and how they can help your business.

However, we must first look at what digital marketing is in order to use it effectively.

What is Digital Marketing?

When you reach out to the public and promote your services or products via any online platform, you are engaging in digital marketing. Mornington Peninsula is a hub for growing businesses, so getting yourself noticed and setting the business apart from the rest is key to success. Any efforts that you make to further your business using the internet is defined as digital marketing and can result in many advantages.

One of the benefits is that you can see your results quicker than you would solely relying on traditional marketing. You can also be more interactive and watch your client base expand in a very short amount of time depending on how much you invest in online media marketing.

Now that you're familiar with the definition of digital marketing, let's get into some of the many benefits of making the most of digital marketing strategies.

Improved Rates of Conversion

When compared to traditional marketing, converting customers online is not nearly as difficult. All it requires is an engaging online strategy . One huge benefit of the internet and social media platforms is that you can effectively target your audience. This targeted marketing highly increases the chance of converting users into loyal customers, so there's no need to reach out to random individuals and waste resources and time.

Cost-Effective

Digital marketing efforts tend to be a lot more affordable than traditional marketing avenues, such as television ads or getting listed in the yellow pages. Affordable and high quality marketing programs have the ability to send automated emails to interested users and boost leads. You also have the ability to build a large and loyal customer base simply using online platforms and internet marketing.

Increased Revenue

It makes sense that as conversion rates improve, revenue will increase as a result. If your marketing techniques are effective, you can generate higher conversion rates and bask in the benefits of more revenue. Make sure that your website or social media profile is easy to navigate, learn the patterns of customers, and strive to meet their needs. By showing that you care, more customers are likely to consider your brand trustworthy and reliable.

Digital marketing is a highly important part of being a modern business in today's world. By curating your social media and interacting with customers online, you can reap the benefits of internet marketing.

Source by Edmund Brunetti


What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

Source by Rosario Berry