Archives June 2019

Future of Digital Marketing

Traditional marketing has been challenged by the digital marketing in today’s world of smart phones and laptops. People are available more online than on television sets or outside hanging out with friends. The culture has become such that people like to shop online, talk online, and eat online. In a nutshell, internet of things has made everything mobile driven. With internet connectivity reaching out to every household, people are becoming tech friendly and hence spends most of their time booking things online and saving the rest for the things they love. Putting up hoarding on the main road and playing the ads during the prime time are not going to help that much in today’s world than playing ads on social media sites and YouTube or on applications.

The application of digital media marketing is making the companies surge with demand and supplies of products to the customers at a greater speed. Therefore, applying the smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and would be fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, AdWords is going to help the marketers to bag new opportunities and lure customers to purchasing their product.

Network:

With more and more network tower coming up and new satellites being set up in the universe for the purpose of making communication effective, time is going to come when the network would be stronger than ever before. This is going to make things easy, quick and transparent. Network availability and access is going to prove it instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see the customers getting prosperous than ever before. With more purchasing power, people would want to purchase more of products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them without any hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

Conclusion:

Things are changing fast in the world. MNC’s are becoming aware of the future trends and analysis is done to see whether traditional marketing is necessary to be carried out or not. Traditional marketing would continue to serve the foundation of digital marketing, but the evolving nature of the marketing field as a whole is never going to stop. This is so because marketing keeps the customer needs at the center. The more dynamic the customer, the more complex would be the marketing.

Source by Shalini M


Podcasting And Audio-Its Use Within Digital Marketing

As an internet marketer you know that content is king in the world of digital marketing. The more valuable your content is, the easier it is for you to create consumers. One of the best ways of creating valuable content is by using audio Podcasts. Audio Podcasts have a number of advantages such as:

Cheap to create

While they make it easy for businesses and individuals to reach large audiences, they are cheap to create. This is because all you need is basic audio recording equipment such as a computer and microphone.

You also need internet connection and a way to deliver the podcast to the listeners. When you have the equipment and the right skills you will be able to create a high quality content for your customers. If you do not have the equipment you can always rent them or hire someone to create the content for you.

Easy to subscribe to

In addition to being easy to create, podcasts are also easy to subscribe to. To subscribe the subscriber only needs to enter his / her name and email address and the podcast will be delivered to the subscriber via media player software such as Juice or iTunes.

Some apps are able to sync the chosen Podcast with the user's music player so making it easy for the user to easily access up-to-date content.

How to use audio and podcasts

The first thing you need to do is to syndicate your audio to audio syndication sites. One of the best sites that you should syndicate to is iTunes. By syndicating, you make it easy for people to find and download your content.

Promote your content through social media channels. Here you need to make use of Facebook, Twitter, and other social media channels to promote your podcasts. The best way is placing the iTunes link on your site. It's also wise to offer downloads directly from your site.

To create variety, you should include both podcasts and transcripts on one page so that your users have the freedom of choosing the content that they want to consume.

Create blog posts: while Podcasts provide a lot of information, not everyone enjoys listening to them; therefore, you should create blog posts that contain the same content in a podcast. When creating a blog post you should ensure that you optimize the content accordingly for search engines.

These are a few ideas on how you can use your audio content to achieve more reach and visibility. For you to realize ideal results, you should do all the things right.

Source by Stephen C Campbell


Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

Your website

Blog posts

eBooks and whitepapers

Infographics

Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and lookbooks

Branding assets (logos, fonts, etc.)

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

Source by Santhosh Kumar


SEO Factors and Its Impact on Digital Marketing Strategies in 2018

As you would be aware, Google is constantly evolving their search ranking algorithms every year.

In 2017 – Google AMP (Accelerated Mobile Pages) emerged.

In 2018, many new trends are emerging, which would impact SEO Factors.

These are some of the upcoming trends in SEO in 2018 –

1. Search Engine Result Page (SERP) Features – SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get prominently highlighted in search engine result pages.

2. Rich Snippets – Web developers add a structured data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.

Such rich snippets would get more click-through rates.

3. Page Speed – In today’s fast-moving environment, where speed is the most crucial factor – this is a more dominant SEO Factor, Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed, it also provides insights for various optimization techniques to improve the website speed.

https://developers.google.com/speed/pagespeed/insights/

4. Content Relevance – Latent Semantic Indexing (LSI) is an indexing and retrieval method. It is a mathematical technique called singular value decomposition to identify a pattern – between terms and concepts.

Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.

5. Voice Search in Google – On Google people search by spoken words instead of typing in the search box. An SEO strategy must include conversational words.

6. Mobile Friendly Sites – Billions of people are using mobile version of the web sites, as it is quite convenient. Mobile site is a search ranking factor; in fact, google indexes your mobile web site before the desktop version of your web site. Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.

Why Mobile-Friendly Sites –

  • A desktop version of websites does not appear user-friendly on mobile devices.
  • 2.6 billion Active smartphone users
  • Google tags mobile-friendly sites as mobile friendly.

7. Link-less Backlinks – A news article mentioning a brand name, a business or a review done for a business or a brand on another web site, blog or in social media are all examples of link-less backlinks which are becoming relevant today. Relevant articles, blogs or social media must include brand or business name.

You must align your online business with the latest search engine updates, by putting in a lot of time and efforts.

Source by Ajay Bapat


Questions to Ask Before Employing Digital Marketing Experts

Today's world is completely tech-fueled which means without latest technologies or advances, our world will stay still. It has shown a great impact on businesses as in majority the budget of many of the businesses is being diverted towards digital. Does not matter your business is big or small, digital marketing is responsible for allowing to track relevant KPI's, target your potential audience and prove ROI. Even if you have invested less in your venture, moving your business from traditional to digital is a smart decision.

Either you can have an in-house team of digital marketing or you can outsource this work. In the case of outsourcing, there are some questions you can ask before considering to hire:

  1. What Key Performance Indicators (KPI's) are measure?

Need to see how good your marketing campaign is performing? Key performance indicators or KPI's are one of the best measurable elements to know stats of any campaign. Through them, you can also get to know what all you should fine-tune to make improvements. Professional marketing firms are often aware of the points to measure as they possess enough experience about the businesses' needs.

  1. From how long you have been in the industry?

Just because of the advancement in technology, people have developed the ability to start their own business that has resolved in popping up of new digital marketing "companies" every day. For your venture, you need to vet their business and see whether they are experienced enough in marketing a brand digitally. Younger the company, more likely to perform mistakes. Sometimes it can help you out financially if you are ready to take a risk but it can also lead you to a regret in future.

  1. Who is likely to handle your account?

You need to ask this question to a marketing firm because without answering it, you may face issues in future. Many of the digital marketing companies tout their abilities to bring immense traffic to your site but do not perform a single task. Instead, they outsource most of the work. In some cases, it can be beneficial for both parties but sometimes, it can result in negative impacts on your project.

  1. What are the methods to report the results?

In the case of campaigns and especially "digital" campaigns, it becomes critical to measure results. It is not a tough nut to crack as you just need to ask the potential agency how they interest in reporting the results. It can be monthly or quarterly or weekly report possessing statistics of milestones, KPIs and overall growth.

  1. What results are expected in 6 months?

It is obviously a tough question to answer as no agency can estimate results, especially when the client is new. Be aware of the agencies who promises you a world of success and guaranteed results as they may be selling you snake oil. A genuine firm will keep things transparent and honestly reply in no guarantee of results.

After you ask these questions from digital marketing experts, you are likely to find your ideal digital marketing agency in no time to take your business to another level.

Source by Yusuf Javed


Why Digital Marketing Is The Way Forward

Digital marketing solutions are a must for companies attempting to progress into the new age. Standard advertising and marketing tactics are far less effective these days, but why. Well it's pretty simple actually, cost and reach. In days gone by, focusing your entire marketing budget into newspaper, radio or magazine advertising campaigns could be sufficient for some businesses. Nowadays, readership in print media is down almost across the board, and that is large due due to the rise of the internet. Why stop and buy the newspaper when you can get to your office go online and read all the news you can handle without having to hand over any money. With this rise, came the dawn of digital marketing. For many top companies, digital marketing involves a lot more than just public relations. It is an integration of the right technology, equipping your staff with the right skills and streamlining the way you turn browsers into customers. Remember, attracting attention is great, but paying clients is what you are actually after when you use digital marketing services.

Here are some tips to help you kick-start your journey into the digital marketing era:

  • Set goals: Decide what you want to achieve, then you can properly plan the steps needed to get there. When using your website as a marketing tool, consider attracting visitors through Search Engine Optimization (SEO). You should also integrate a decent analytics system to properly monitor the visitor movement on your site.
  • Create an identity: The rise of social media has allowed companies to connect with their customers on a defect level. It also makes marketing to these interested parties that much more effective.
  • Email marketing is a must: Many people will compare email marketing to pamphlet drops. In a way they are similar, except with email marketing it is far more effective both in its ability to attract customers and the number of people it reaches.
  • Help your customers: Try using a blog as a standard marketing tool. Here you can share helpful information about products, share thoughts on certain topics and also provide more in-depth answers that your customers may be searching for.

These are just a few of the things to keep in mind when taking your first step into digital marketing. Although it is quite possible for you to do it yourself, choosing a leading marketing company will definitely give you the edge. There has never been a better time than now to implement these marketing solutions for your company.

Source by Anita Lyon


Branding Through a Digital Marketing Strategy?

Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.

Why have a digital marketing strategy at all?

This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketing into the marketing mix.

Surfing the web has gone from home PCs to laptops to tablets to smartphones in a very short time. Each of these are utilized on a daily basis by people looking for what you have to offer. If you have a big, slow-loading website that does not convert well to mobile devices, you are missing out on a large segment of the population who are a part of your market. A quick fix to this issue is a premium theme on the WordPress platform that resizes based upon the viewing device. (There are other CMS platforms, but WordPress is the best known and my own personal favorite.)

  • Content

Unique and valuable content that gives your visitors what they are searching for will go a long way to building your business. If you trick them into coming to your site for one thing and then try to sell them something else, they will hit the back button immediately. Deliver what you promise. Well written content adds value to their experience. Do not neglect the spell-checker or grammar checks either. Be professional.

  • Know your target

How can you aim for success if you do not have an identified target? You can not. If you say that your product appeals to everyone and the world is your target market mean that you do not know anything about your product or how to sell it. Everyone is not interested is what you have on the internet. Realizing this will help you figure out how to get those who ARE interested to your website. Once there, you can convert these visitors into paying customers!

  • Measure your success

One of the most important things you can do is to monitor your success (and failures). Using a product like Google Analytics will tell you how many visitors you are getting, where they are coming from, how long they stay, which sites they visit and keywords that they are using to find you. When a new search term comes up, you can tailor your site by adding a new article to get more visitors using that search. Growing your business is all about knowing where you are so you can keep moving forward.

These are some basic suggestions to help you build your audience in a positive direction. It's not an overnight things, relationships take time.

So, ask yourself: Is your business worth a little extra effort?

Source by ML Joshua


People As Digital Marketing Resources – A Critical Investment

Type the words "Digital Marketing Resources" into any online search engine and the references and sources are almost overwhelming. Within the same sources industry experts abound with advice, suggestions and pitches. However, what seems to be sparse is information about organizations, enterprises and companies making serious, strategic investments in people as digital marketing resources.

From another angle, how serious are businesses and organizations taking the new media / digital revolution? When an organization jumps on the social media bandwagon, how are they preparing? Are they strategically planning so that their participation in social media includes a plan, training of current communications personnel and / or hiring of new personnel with the latest new media skills and rolling it into the overall business plan? Or, is the approach more like starting a Facebook, tweeting and blogging without, guidelines, a plan or in the least a framework for a plan? If this electronic communication wave were an innovative manufacturing technology the discussions would most likely start with QS9000 and / or ISO alignment, aka quality standardization systems.

Considering the impact of communication it should be clear that the management of direct marketing resources needs to start with investing in people. Companies and organizations must realize this as part of the overall communications strategy first, before focusing on the tactics (delivery methods, tools, frequency, etc.). "On-the-job / off-the-cuff" seems to be popular. However participation in the digital marketing arena must include a plan. Strategy planning and specialized / corporate training for professionals should be two main areas of time and resource investment. Two companies exhibiting progressive and strategic social media communications planning are Dell and IBM but they are in the minority.

Communication is the "social" face and voice of organizations, companies and institutions. Social media and new media technologies are the new tools are here to stay. However, communication never left. Methods and tools have been upgraded and re-packaged, but communication is still the foundation.

Careful communication through the channels of new media communications is vital and requires a position in the business plan under both short and long terms sections. This commitment also calls for serious commitment from the top.

People as a digital marketing resource …. it is a critical investment.

Source by Elaine Cosme-Petersen


The Importance of Digital Media Marketing

Thanks to the digital media marketing, you can now store and use data in digital format that can be released to the targeted audience anywhere, anytime. In digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and can direct them to the desired area, even globally through the internet.

For greater impacts and for the sake of good presentation, you can combine data like text, audio, video, and graphics and offer your product or service to the potential customers. What used to be once the efforts of many to present a product or service, has now become an automated procedure since you do not need a huge number of manpower to reach even globally.

Marketing has started its travel from a physical showroom and has reached to its current destination of virtual showroom, enabling a faster, professional and wider reach much economically. The world of internet has offered enormous ease when it comes to marketing. The digital media marketing has tremendously benefited from the internet. While sitting at the comfort of your own office, you can now market your product to the other corner of the world. This is the great benefit of digital marketing through internet.

Digital marketing should not be confused with the internet marketing as different marketing approaches are made in both of the cases. While digital media marketing is not just limited to the internet, the internet marketing is just limited to the internet where you can display whatever information you want for the targeted viewers, anywhere in the world.

Digital media news marketing is not limited just to the internet, it goes much beyond that. As the digital marketing media, you have Short Message Services, SMS, through cell phones; Voice broadcast; Blogs, Websites; Really Simple Syndication, RSS, feeds; Podcasts; Video emails; Outdoor digital displays, etc. The importance of digital media marketing has proven itself as an essential part of a business and as a fast mean of transferring information.

The strategy of digital marketing is based on two types – ‘pull digital online marketing’ and ‘push digital online marketing.’ In Pull Digital Marketing, it would be possible for any potential customer to reach to the source that provides details of the product or service. Advertisers use different media to attract and direct the customers to the targeted source, such as websites, blogs, other audio and video sources, etc. In Pull Digital Marketing, you actually have to ‘pull’ the customers to the targeted area.

On the other hand, in the Push Digital news media Marketing, customers are provided the required information through any digital advertising media. By using RSS, SMS, Cell phone calls, etc, you have to ‘push’ the potential customers towards your products or services.

While digital media marketing has changed the whole concept of marketing, it is necessary to employ multiple channels of delivery while using both Pull and Push digital news media marketing techniques. The digital media marketing will be more advantageous and yielding if carefully and sensibly planned and presented to the targeted customers. The use of graphics, audio-visual displays, animated or impressive text, etc certainly do a great job to attract and persuade potential customers towards your targeted goal.

Source by Liza Mathers


Tips In Choosing A Digital Marketing Agency

A digital marketing agency works with a lot of business today to help them reach the right agent. It helps businesses increase brand awareness. It helps businesses increase its customer base. If you are in the business industry, you’d surely want to find a reputable company to help you market your brand. Since these agencies can provide great impact to your business, it’s crucial that you choose the right one.

So how do you choose an agency? For sure, you will find a lot of agencies out there that offer the services you’d want. So how do you shorten the list? What factors do you need to consider in finding the best one?

• Go traditional. One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.

• Check out for awards. One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.

• Request for a presentation. Once you’ve narrowed down your choices, request for a presentation from these agencies. Be sure to explain what your company is looking for. And then ask them give a presentation of what marketing strategies can they provide for you.

When agencies make their presentations, you’ll need time to assess their ideas. This is not an easy task to do. You need to find the qualities you are looking for in an agency. Establishing your requirements can help you find which agencies are suitable for your wants and needs. So what qualities and other factors should you consider?

• Expertise. Digital marketing has a lot of aspects, and different agencies can provide several services for you. In digital marketing, there are aspects such as web marketing, social media marketing, etc. So when you are aiming for web marketing, find the agency that specializes in it; the same goes for the other aspects.

• Results. This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.

Source by Sasha Marin


Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media.

It’s been said that “2014 is going to be a killer year for social media and small business.” It’s also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and/or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by “liking,” “following” or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans’ spending power will reach $1.1 trillion by 2015.

As stated by Marketingvox: “Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform.” So, what does this mean for small businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Source by Stacey O Mathis


Why It Makes Sense to Outsource Digital Marketing

As a business owner or entrepreneur, managing a business is always challenging, requires a lot of focus, planning and managing of various work aspects, you even don’t plan for. In such situations, as a business manager or owner, it is imperative that you take certain crucial decisions of work that you plan to manage, delegate, build teams for or outsource to another company.

In most cases, it always makes sense to outsource specialized work not core but complementary to your business to an expert or another company. And there are many business benefits of outsourcing such work. In today’s digital world, when companies are transforming the way they do business and making it digital-centric, it is important to have captive digital knowledge in-house but it makes a lot of sense to outsource your digital initiatives.

Outsourcing to another company or agency helps in many ways. Who offer specialized digital services like Search Engine Marketing (SEM) on Google and Bing, Pay per Click Ads (PPC) on platforms like Google, Facebook, Twitter, Instagram, LinkedIn and Video Ads on YouTube and other platforms?

There are several benefits for brands in outsourcing digital marketing and have shared a few that are most important:

Firstly, the brand team is able to focus on key business priorities and related objectives given the focus required and resource management required for the same. By outsourcing specialized areas like digital marketing, a brand or small business owner does not have to worry or spend time trying to hire someone or a team to manage your stuffs. And doing this removes the worry of head count or associated costs or managing aspirations of such specialists in your team post-hiring them.

And this works best when that specialized function like online advertising is not cored to your business but is an enabler. So rather than build a digital team in-house, it makes sense to outsource the work. And the longer term has one person on your team who builds captive knowledge and also coordinated and works with the outsourced company to manage these digital initiatives. This also reduces hiring worries, costs or retention challenges for the organization.

When you outsource your digital marketing, you also hope to enhance your overall marketing efforts with expert advice you get on digital strategy from the outsourced agency who are experts working on initiatives across sectors for multiple clients. So your outsourced digital marketing partner comes with a lot of experience which can complement your own thinking and strategy resulting in better results over time for the brand

Having a digital marketing partner also longer term helps you save money as digital marketing requires the right expertise, knowledge and experience to manage media buying and planning and helping in savings there.

An outsourced digital marketing account also results in efficiencies in better budget allocation resulting out of data analytics and re-allocation of budget basis efficiency of return on ad spends. Only a team with considerable experience and expertise can manage this such that decisions are taken at the right time to achieve continuous improvement and benefit for the brand in its digital marketing media spends.

The critical need to stay updated in the ever-changing digital marketing world goes away when you have a perfect partner to whom you have outsourced all your work. Not that being updated is not important, but having someone do that helps you focus on your core product, service or customers. Being in the know of all that happens in the digital world across platforms and mediums is a hugely time-consuming task. Which can easily take its toll when it is managed in-house. So outsourcing helps brands have a partner who helps the brand be updated without spending the time and effort required for it.

The last but equally important another critical benefit of outsourcing digital marketing is saving time and resources on all operational aspects of managing it. Right from interacting with publishers, ad platforms to account management, e-commerce tracking, analytics and reporting.

When all of these benefits are added up from the saving in time to resources and money, the decision to outsource digital marketing makes a lot of sense. Now begins the challenging task of finding the right partner.

Source by Jiby Thomas


Who Should Learn Digital Marketing

To make it simple, digital marketing is nothing but marketing of any product or service done via internet. It is a kind of “new-age” marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.

Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.

Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.

Advantages of Internet Marketing Over Traditional Marketing

• As already discussed in the introduction, the greatest advantage of digital marketing is that it facilitates the scope of monitoring online campaigns, which is otherwise not possible in the case of traditional marketing techniques.

• You may make the analysis of your online campaign right from the start and can determine its progress that too in real time. Real time analysis can be done in matters related to determining traffic to your website, knowing conversion rates and many others.

• Creating inquiries, generating visitors, reaching your target audience, branding related possibilities and many other benefits are associated with digital marketing. Traditional marketing is devoid of all these benefits. Once you have implemented a campaign in traditional marketing system, it is difficult to perform tweaks or other customizing options.

• World wide exposure – The information that you share can be accessed from any part of the globe. Even you can determine or make a preference over your target locations.

• Compared to traditional marketing, the cost of setting up a digital campaign is very less.

• In order to implement a digital marketing campaign, your essential requirements are a computer, internet connection and an in-depth knowledge in digital marketing.

Who should attend internet marketing training program?

Attending a internet marketing training program is a “must do” for anyone would like to get into online marketing. Ranging from a company CEO to a housewife, rather anyone with a basic knowledge of computer and internet can pursue this course.

• Marketing professionals – Marketing professionals who own a BBA or MBA degree, Business development Executives, or other experienced individuals who have been in to marketing must take up this course. For marketing professionals, taking up digital marketing training program should not be viewed as an option to consider later. It is high time that you become aware of the latest digital marketing concepts, without which it is difficult to survive in this ever-changing digital era.

• Individuals who are currently implementing the traditional marketing strategies and who would like to make a “switch-over” – Marketing strategies have to be changed according to the changes that we perceive and feel in our society. Sticking on to the same old marketing tactics may prove fatal and may affect your business prospects in a negative way. Those individuals who would like to try out digital marketing are all invited to this training program. Even merging traditional marketing techniques with web marketing may work out in certain scenarios. After all, the perquisite to attend this course as already indicated is only the basic understanding of computer and the internet.

• Company CEO – The CEO can monitor the marketing strategies adopted by his/her company and can coordinate the implementation procedures with the entire team. Having a though understanding of digital marketing concepts and technicalities makes CEO capable of providing his/her contribution and suggestions to the marketing wing.

• Beneficial for housewives – A vast majority of housewives have ample time at home after performing their routine works. Those housewives who are interested to make some extra income from online marketing can certainly take up the digital marketing course. For example, paintings, art works, handicrafts, dress materials etc can be marketed via online with the least expenditure.

• Students – Students pursuing BBA, MBA and other marketing oriented courses can take up digital marketing course as a part time course along with their studies. It serves as an extra bonus at the time of interviews and can boost up your profile. Moreover, the individuals shall be eligible for placement in IT companies as SEO analyst, Digital marketing Executive etc.

• Others – Web marketing is not meant for marketing professionals or online marketers alone. Even a layman with a strong desire to explore the horizons of digital marketing can master this subject with little bit dedication and hard work.

• Classes according to your convenience – We offer a wide variety of training programs in order to suit your convenience or work schedule. We provide weekend, individual and online classes for our students. We also arrange corporate training for MNCs and start-up ventures. If needed, you may also attend our digital marketing crash course for the duration of 2 days. This will help you attain a quick grasp of digital marketing basics.

Source by Prince Vishnu K


Digital Marketing Trend to Become More Humane

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned the marketing ethics, while the customers rejoice with better user experience and informative content.

Once upon a time, meta tags, keywords, and optimized images defined responsive web designing. A good content together with keywords, hashtags, and links were the parts of search engine optimization (SEO) or social media marketing (SMM) strategies. But now, SEO and SMM are no longer restricted to those elements as Google is changing its search algorithm, and Facebook using different strategies on form feeds to fetch what is more useful to the user.

Time for user-friendly, ethical ways

Brands using unethical ways to get more likes for their promotional posts may lose their sites in black holes. You are in a safer zone if you use ethical ways to promote content that brings better experience for the user. But if you are using shady ways, then it is time to consider some of the tips mentioned in this article.

Social media to redefine organic searches

Facebook has recently planned to include a dislike button to help users express displeasure over news or promotional content. This may give different messages to many, but the Social Media Giant is clear in its way to pull quality content in the search and eliminate junk posts. Ditching hardcore promotional posts and promoting useful posts with great content improves user experience and gives your business a much-needed breather.

In case you are reusing promotional content on Facebook, it’s better to use unique content for every post. It is because in future such posts may not appear in News and Feeds section.

Structured Tweets to trend

Google is not interested in hardcore SEO results, as it wants to see more humane experience in the search results. It may incline more on Facebook and Twitter social media results optimized with images, links, hashtags, and great content that delivers value. With such interesting things happening in social media, digital media interactive marketing creates yet another milestone with brands taking to meaningful and humane ways to reach users.

Google reaches out

Regularly working on your Google+ posts to link Facebook and Twitter posts though keywords, images, and hashtags would help you stay on the search. Following the basics of social media in every promotional post keeps you firmly grounded in the digital media battle!

Source by PP Rao


Is Digital Marketing Important for SMEs?

Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises.

SMEs have their own set of challenges defined in terms of budget constraints, limited resources, growth challenges etc. Digital marketing is a handy promotion tool for these companies. Given its infinite reach and minimum investment, digital marketing proves to be a boon for small businesses.

Digital marketing also brings the world closer. If you can appreciate, how much smaller the world feels with the advent of Internet. Internet indeed has made it easier for a client in his country to directly discuss business with his counterpart living in any other country. This in turn has reduced the cost incurred by businesses in moving from one place to another for meetings and conferences.

It has also made it possible to understand the business trends happening around the world. Through news posts, blogs and even newsletters, now the entrepreneurs can get all the details of a certain business with just at a single click, allowing them to make quick business decisions.

The digital marketing has the ability to provide the prospect client with all the required information about a certain business. This in turn will help the client to make an informed decision about continuing the business relation further. The digital media has made it possible to understand a business virtually without having to physically attend any trade show or conference. Without any budget over pressure, you can reach your target audience in the target country and hence benefit your business.

By all the above facts, we can truly comment that digital media is a boon when it comes to generating successful leads. So it’s time to go online, promote your business using digital media and witness growth manifolds. Digital media can help you to develop efficient & cost effective Leads.


“Utilize digital tools, extend your reach, increase your visibility and generate more n more leads”

Popular Digital Marketing tools:

  1. SEO or Search Engine Optimization
  2. PPC or Pay per click Ads
  3. Social Media Marketing
  4. Website Optimization
  5. Content Marketing
  6. Email Marketing

These cost effective digital marketing tools can transform your business with more engagement and lead generation. Small businesses can you these digital tools to maximize revenue.

Source by Devendra Chhallani


Digital Marketing Trends Of The Future in 2018

So, what does 2018 have in store for digital marketing?

Go Mobile

Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for searches. Mobile phones have been the most popular devices for internet searches for the past 3 years. Taking these factors into account, Google is choosing to go mobile-first and we predict that the rest of the web will also follow suit.

What does this mean for businesses?

Invest in optimizing your website’s mobile experience. Make your app user-friendly. 2018 will be all about anticipating what makes a consumer pick up his phone and perform a search. Brands need to be in the right place, at the right time, with the right information.

Get Personal

What do you think about pop-up ads and generic advertisements when you are online? That’s exactly what your customers think of them too. Personalised, natural and organic advertising is the mantra. Avoid over-selling and boring clich├ęs. Be genuine, human and interactive when trying to engage your customers.

Say “Hey Google”

The rise of voice searches, thanks to personal assistants such as Amazon Alexa and Google Home, are changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are made verbally. Sounds simple? Imagine how many customers you will lose if you haven’t thought of changing your content to cater to this change?

Be intelligent

Artificial intelligence (AI) is already being used to gather statistics and predict customer behavior. It is no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products that you have previously browsed, being showcased on other websites? Yes, that’s AI at work. The voice searches mentioned in the above point also use AI.

We have just scratched the surface of the utility of AI in digital marketing. As machines learn to analyze behavior patterns and gauge content better, their effectiveness will increase exponentially.

Seeing is Believing

The use of visual media for digital marketing will become more significant than ever in 2018. Website visitors are four times more likely to watch a video than to read an article. Why do you think social media sites like Facebook have chosen to invest in live streaming? Getting on board with live videos could set your business apart from the rest. It’s fast, it’s easy and it works.

In order to keep from falling behind in the digital rat race, there are a few practices you must follow. Don’t be afraid to dip your toes (and put your money) into different modes of digital marketing. Be excited as a digital marketer, to learn about new strategies that are being used to gain and retain customers. Be a trendsetter in the business world; nurture and create a brand that consumers love to be associated with, and you will soon be the talk of the town.

Source by Robert Jones


Why Is Digital Marketing Essential For Restaurants?

A restaurant is a booming business, and it can give you more business when it is marketed implementing innovative marketing strategies – Digital Marketing. Restaurant and digital marketing? Sounds surprising? You must be wondering how implementing digital marketing can help your restaurant business grow. Gone are the days where businesses used traditional marketing techniques in promoting their brand.

In this digital era; businesses have started adopting various online marketing services to promote and increase their sales. It has been so far successful and one of the most cost-effective ways when compared to the traditional marketing.

Nowadays; customers access restaurant information online furthermore; they do take interest in checking the ambience, menus and the customer service ratings. To compete you’re your rivals, to grow your customer base and have the wider presence it is essential to implement various Internet marketing strategies and techniques for your restaurant. It will help you with:

1. It helps develop the brand identity

Your restaurant speaks about your brand. Implementing various digital marketing techniques such as every day social media posting, leveraging Facebook ads, putting up blogs on the website can certainly lure the customers in building a loyal customer base. And, this is how it helps in maintaining the brand identity and credibility.

2. It helps you reach more customers

Your majority of the customers are on Facebook, Instagram, and Twitter etc. Implementing online marketing techniques like social media posting on Facebook, Tweeting on Twitter or putting your restaurant pictures on Instagram with small stories can help you reach a wider customer base. Furthermore; it let you be in constant touch through various social media platforms. Engaging your customers through social media which is one form of advertising can help your restaurant name reach more customers.

3. It help improves customer service

Customers who quoted bad reviews; needed more info or just curious to know more on menu side can be easily handled by providing real-time response. This conveys that you care for your customers and their reviews matter which leaves a positive impact on your restaurant business.

4. It lets you beat your rival

With the availability of social media platforms, it has become easier to know about your competitors and their offerings. Digital marketing campaigns will help you leverage your restaurant brand helping in boosting your online presence. This keeps you abreast of your rivals.

5. It increases web traffic

To get more traffic is the most crucial thing for any business and restaurant is no surprise. There are ways to increases your restaurant website traffic such as engaging customers online, live chats, posting videos/photos, offering special discounts and offers and so on. Not only it increases web traffic but, let your customer show how passionate you are about your restaurant.

Digital marketing campaigns have all those potentials to get your restaurant up and running. Leveraging it through the right Internet marketing company can work wonders in boosting online presence and profits.

Source by Jalpa Gajjar Suthar


Digital Marketing – Think Outside The Box

The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc. all had a go at it. However, it is seen that people are not willing to divulge their intrinsic beliefs when asked in the street or prompted over the phone.

With the arrival of social media, people started overtly expressing their sentiments through these pages about brands. This resulted in revival of dormant products and reenergizing of old brands. People virtually crushed others to death.

But what if your interest is in consumer's emotions that are more deeply engrained in their minds?

Think outside the (search) box.

The reason for this digression is that one can find consumer insights everywhere. One needs to be a little creative in their approach. The Bing Ads Intelligence tool is a great discovery in this respect. This search marketing tool helps search marketers make knowable choices when building a campaign. For any keyword, the tool makes use of the Bing search queries for historical and forecasted data to provide you traffic volumes, geographic and demographic information about the searchers, all for free. One needs to download it to use.

This freeware is a great boon for marketers, especially those in smaller businesses. The current economic climate, considering costs that are a major consideration, makes it unaffordable to many to do research on the actual demographic profile of audience and do regular research for auditing the awareness of your brand awareness against the audience.

Search engines are for finding.

The search engines are often called as the database of intents. This is well established by Bing that offers you a sample of intentions that are statistically relevant. Here's the use of Bing Ads Intelligence for your own research provides you with access to actual logs that let you use them as substitute for the intents of the consumer. It will help you to find the number of consumers who have searched for your brand in the previous month and the number who are your competitors. This helps you to know your brand awareness. Did the consumers search from a mobile device or on a PC? Have the number of queries seen an increase after the broadcast of the latest local TV campaign? How efficient was your regional billboard campaign? From which locations are your visitors?

Two tools to make your data click

Bing Ads Intelligence is the first click in which on entering a word (it could be a brand name), and selecting what is needed to know about it, like device usage, demographics, etc., you can turn the data in Excel into a compelling visualization.

The second click is yet another Excel free tool, called Powermap. It is a 3D visualization add-in for Excel and is used for exploring, mapping and interacting with geographical and temporal data, thus helping people to discover new insights and share with others. The search data could be displayed in chart to see the location of customers making the search, where the prospects are congregating etc.

Although, the tools are no replacement for an intensive monitoring application or full professional research, but these are extremely useful for a superior desk research.

Source by Subhashish Bose


Effective Ways to Measure Digital Marketing ROI

Measuring the Return on Investment (ROI), ie the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement.

A friendly reminder: this post is not about flabby metrics like eyesballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes.

Within a company, the marketing department is often inundated with questions revolving around marketing campaigns and the ROI they delivered, if at all they did. While it's easy to ask such questions, determining a substantive answer can be difficult.

Why, you ask? Simply because:

  1. It's tough to know when to measure : Any investment on any particular day will have an unique impact at any point in near future. A marketing campaign can deliver results two days from now, or two months later. Nonetheless, marketers must know when to invest and where to invest.
  2. Extrinsic factors : There are numerous variables that are not with the marketing department's control. What would the marketers claim if revenue increased due to rising economy, did their campaign delivered the increased ROI?

To better understand marketing ROI, let's first understand what a company aims at. Once we know we wish to obtain from marketing campaigns, only then can we measure the returns. Some of the Key Performance Indicators KPIs in digital marketing campaign are stated below:

  1. General indicators: it includes traffic, reach and leads
  2. Indicators based on channels: search engines, website, social media profiles, blogs, etc.
  3. Indicators based on performance: it includes click throughs, lead generation, conversions, etc.

Think beyond out measures

Understand the complex set of activities that positively affect the ROI. This is the first step for measuring marketing ROI.

Suppose that you're facing difficulties with customer satisfaction and retention for any possible reason.

In such a scenario, if you focus on developing a social media community, the only thing I can imagine is an unruly bunch of happy customers wreaking havoc on your social media platform.

Only measure what matters

Like I said above, likes, views, and clicks are not the most important aspects of your digital marketing campaign.

You need clearly defined goals for your digital marketing campaign; goals that run deeper than mere performance measures. The next step would be to create KPIs associated to such goals and measure the KPIS in their inheritance.

Metrics alone are not enough

Creating dashboards that display the metrics is futile. This is because statistics require skilled interpretation and do not speak for themselves.

Also, different users would be requiring different level of analysis. As such, an effective dashboard allows the users to delve further into the metrics for maximum insight.

Once you've generated meaningful metrics, the next step would be to

Tie allowances to metrics

It's important to do so because it makes sure that you do not face difficulties converting metadata and insights into actions. It also ensures that the employees collectively work towards the direction recommended by these metrics.

This process, however, requires a 3-point approach:

  1. Balance of compensation
  2. Compensate metrics related to marketing ROI
  3. Metrics should not be affected by extrinsic factors

The Bottom Line

'Half of the money I spend on advertising is ruined; troubling is the fact that I do not know which half '- John Wannamaker

This was said late in the 1800s. So to say measuring ROI is something new or unique to digital marketing only, would be misleading.

Now in 2017, when the world is brimming with all sorts of avant-garde utilities, measuring the ROI is still quite a daunting process.

However, marketing is essentially a vital part of a business and if done right, can pay many times over what it costs. Do not just give in for softer metrics if you need to make the most out of your marketing spend.

Source by Shabana Gandhi


Digital Marketing Lessons For The Speedy Growth Of Start Ups

Having good marketing and product skills is necessary for the ceaseless growth of a startup. Undoubtedly, going to the fail, middle, and success are three usual phrases of life where you get pretty important lessons on how things work to avoid the failures. Keep an eye to such lessons and apply them to get the integrated result so you will be sharing your personal story with the whole world. Bad marketing has the worst impact on your customers so it is necessary to have two most significant traits i.e. good products or intelligent services and great marketing skills.

Digital Marketing Skills To Give Great Boost To Your Start up:-

  • Think Twice Before Choosing The Marketing Medium: There are different types of mediums through which you can make your brand bigger. The growing examples of such mediums fascinate the most people and let them post ads for their business for the benefits. Choosing a platform wisely is actually important as it lets you determine whether the engaging opportunities will going to help you in the future or not.
  • Choose Target Audience: To optimize your leads, choosing a platform that serves you with the target audience is much more important than just choosing the platform that has a number of visitors. Serving the ads after the basic filtering is waste as simply liking the ad posts or seeing them is not the actual agenda of posting the ads. Instead, choose a platform that leads your way to the target audience so you get better business and not just likes.
  • Content Quality Matters: The images and the content matter of an ad is the prime thing that entertains the visitor and fascinate the person to check into the leads. Instead of stuffing the site with the rubbish and using the keywords dramatically, try to draft some engaging and call to action phrases as to make your content appealing. Furthermore, use keywords that go with the organic way so they will not feel like stuffed forcefully.
  • Discover All About The Customer’s Need: Understanding the customer’s need to optimize your sales and boost up your company’s identity is essential so that you can adapt with the changes into your products accordingly. Serving as per the user’s end has a paramount significance to get the better results.
  • User Experience And Feedback: User experience is all about the interface of the website and the responsiveness of the pages. The feedback about the products and services the customers have used also boost up the confidence level. Sharing the valuable feedback in the section helps to maintain the stability in the relations and also engage some more customers.

Source by Gunjan Singh


Top 4 Digital Marketing Strategies for Brand Promotion

With the escalating development in technology, there are various options available by which an individual or organization can explore the local surroundings. There is need of digital presence in the cutthroat competition for maintaining the credibility and authenticity. Social media advertising entails the interdisciplinary and cross-functional perceptions that make use of social media for accomplishment of organizational goals by making the values for the stakeholders.

Digital Presence Management

Due to explosion of mobile and fragmentation in the local search environment, management of digital presence for business becomes a tedious task and even more important. At the initial level, the digital presence encapsulates the place from where the information could be fetched relating to the business location online. The local digital presence management involves the group of processes that reinforces promotion of marketing information and facts relating to physical location of the business all across the interactive social media platform. The interactive media channel plays the vital role for maintaining the digital presence.

The process of online management initiates by defining the goals that certainly defines an online strategy. When the strategy is in appropriate direction, an ongoing and rigorous process of maintaining the client requirements seems to be foremost prerequisite for enhancing the brand awareness. These will make use of search engine when the user has a query, monitoring the online discussion with its brand and analyze the brand overall web presence.

Content Marketing

Content management refers to the process of managing the content relating to the website. It will help to build the website and therefore, seems to be the prominent factor for development of website. The creation of well-documented content is important as it would serve as an attraction for visitor that willing to fetch the information. A strategic marketing methodology adoption focuses on making and distributing the concise, relevant, and valuable content to user in order to gain the level of trust and retaining the clearly defined audience and hence drive the profitable individual’s action. Therefore, it is a long-term strategy based on creating a strong and reliable relationship with customer, by offering them the valuable information and facts by the means of content that are highly relevant on consistent basis.

Online engagement

Online engagement is process of captivating attention of user toward the website. It involves the updating of website with innovative ideas so that user has reliability that they are attaining the advanced and extensive knowledge through the website.

Social Media

A social media Company works with the clients on the retainer based on project fees. Its expert professionals help to manage the component that offers the feasible and optimum solution for enhancing the brand awareness and sales of the organization. It involves several processes, as listed below-

  • Building the strategy
  • Community Management
  • Monitoring the facts

It is advisable to use unique color combination and logo design that adds a complement to business theme. This will help to generate traffic toward the website and make them stand ahead in the market. The foremost notable fact refers to the market share. The social networking website exhibits the largest amount of connection and command the most attention from their user base. It is the fantastic way of defining the targeted audience thus helps to support the feature of brand awareness and promotion.

Source by Luke Harper


Business And Digital Marketing

Business marketing should now be dubbed as digital marketing such that is the role digital marketing plays in business marketing. There are various ways to market businesses but the main way to market businesses now is through digital channels. Can a business be marketed exclusively using digital marketing? And what can be the most useful marketing services?

Beginning with digital marketing, this broad set of marketing services covers specific purposes in obtaining success on the internet. Social media, search engines-these are the two hotspots for businesses in order to get success. This is also where the vast majority of internet traffic is directed towards.

Can a business be marketed exclusively here? Well, yes although this is a large dependent on the type of business. If the business is digital based and does most of its activity on the internet then it only makes sense that it is marketed to the heavens on the internet. A business with a strong physical and community presence may not always be best.

For you see despite being arguably the best marketing option out there, physical means of business marketing still rightfully has its place. For businesses that are consumer focused and direct should flirt with digital marketing but stick to their traditional forms of marketing. So to answer that question, it is dependent on the business though using both will only help the business.

Going back, there are many services available in which business owners can take advantage of. The most popular are SEO, SMO and PPC. The three are good services and can generate results on a large scale for businesses. They target different areas of the internet such as the search engines and social media.

Using any two of the three services is as good as using the three. I recommend personally using SMO (social media optimization) and PPC (payperclick). The reason being that SMO is arguably more important than SEO is at this current moment in time. Also, PPC is the best way of advertising and those adverts can be placed in specific search categories on the search engines.

The traditional forms of marketing still has its place for sure and while digital marketing may be more beneficial for most businesses, traditional marketing is great for businesses that are heavily focused on consumer interaction.But the world is going digital for multiple things which absolutely makes some things much easier for businesses.

Source by Cameron A Parkin


What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Source by Robin Percyz


5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of a lot of strategies. In fact, it’s a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don’t want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it’s one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it’s important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.

Source by Shalini M


Innovate Digital Marketing With a Dedicated Digital Marketing Agency

Digital marketing is a generic term that refers to the use of a wide range of digital channels including website, email, social media, mobile etc to promote a brand or business. It is about embracing new technologies and integrating these new techniques with the more traditional approaches to effectively market your company to the right audience. The great thing with this marketing is that it is quite measurable. The use of appropriate analytics ensures that we can track the performance of any aspect of a campaign down to the penny. Unlike some traditional methods, there is no smoke and mirrors with this marketing. If implemented correctly all activity can be tracked and therefore measured.

Thanks to the Internet and its growing role in our lives, digital marketing agencies have come a long way in the past decade, and they've begun to hone in on and innovate in the realm of it. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.

A digital marketing agency can help out a blossoming website through a variety of ways. The art and science of implementing all the marketing techniques can take years to master. This is why finding a dedicated team that has nothing but the best available will ensure the sailing of a website. The content is what is the most important and staying up-to-date about ones desired material is vital. The key is to keep the prospects coming back for more.

Such things that an excellent digital marketing agency can do nowadays regarding websites can come as part of a long list. Things that new website owners really need for their website are search engine optimization, search engine marketing, online branding, email marketing, online advertising, mobile marketing and web development. There is no question that these techniques have proven results for numerous websites across the internet. Of course, not everyone has the technical prowess on how to pull off these strategies. A digital marketing agency is armed with these kinds of selling strategies and they know how to properly apply them as well. Driving traffic to ones website is the name of the game, and professionals are masters at it.

It can be a daunting task trying to figure out how to build a website from the ground up. Not only does the website have to function properly, but it has to look good as well. No need to fret though, investing in a design team will ensure that every penny was worth it. There is a cornucopia of information that can be found on the Internet. The only thing that stands between a websites success and failure is finding a stellar digital marketing agency.

Source by Varun Kumar Gautam